Session

Management, Business and Economics

Description

The purpose of this paper is to analyze, in the frame of doctorate research, findings related to relationship marketing and customer satisfaction ―case of Albanian Banking Sector‖ focused at corporat e customers. The main aim is to gain an understanding of what relationship marketing is and to analyze the advantages of relationship marketing for banking sector and its implementation in parallel with corporate customers‘ perception. There is a need for better strategies in the banking sector. As a result of increase in competition, establishing a long-term institutional relationship with corporate clients becomes of great importance to the banks in order to gain a moderate or greater share of the financial market and of a corporation’s business. Since corporate customers are key players in economy it is imperative their perceptio ns of relationship marketing implementation.

Keywords:

Relationship Marketing, Corporate Customers, Banking Sector

Proceedings Editor

Edmond Hajrizi & Mo Vaziri

First Page

395

Location

Prishtina, Kosovo

Start Date

2-11-2012 9:00 AM

End Date

3-11-2012 5:00 PM

Included in

Business Commons

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Nov 2nd, 9:00 AM Nov 3rd, 5:00 PM

The case of Albanian Banking Sector impact of Capital Investments in the Hotel Industry: A Survey of Croatia

Prishtina, Kosovo

The purpose of this paper is to analyze, in the frame of doctorate research, findings related to relationship marketing and customer satisfaction ―case of Albanian Banking Sector‖ focused at corporat e customers. The main aim is to gain an understanding of what relationship marketing is and to analyze the advantages of relationship marketing for banking sector and its implementation in parallel with corporate customers‘ perception. There is a need for better strategies in the banking sector. As a result of increase in competition, establishing a long-term institutional relationship with corporate clients becomes of great importance to the banks in order to gain a moderate or greater share of the financial market and of a corporation’s business. Since corporate customers are key players in economy it is imperative their perceptio ns of relationship marketing implementation.