Session
Computer Science and Communication Engineering
Description
These days, getting new customers is much easier than in the past. People and customers are online sharing and exchanging ideas on products and it has become easier to find products over the internet and lately; with social media, where people can look for information from reviews and comments on sites. This way has changed shopping to a social experience and is the key element to the growth of social commerce. Businesses want to connect with people and customers which they do business, also they want customers opinions and reviews. By using social media, companies can now easily create an interaction between the company product and the customer. It is about connecting them customers directly with your website or even making them: from visitors into loyal customers. To fulfill research objectives, it is prepared a questionnaire survey through which we test and analyze the research model and hypothesis. In the conclusion, we discuss about research findings and the future of social media commerce.
Keywords:
Social Media Commerce, Social Media Commerce Application, Social Media
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-550-14-7
First Page
15
Last Page
22
Location
Durres, Albania
Start Date
7-11-2015 9:00 AM
End Date
7-11-2015 5:00 PM
DOI
10.33107/ubt-ic.2015.83
Recommended Citation
Hyseni, Ardian, "From Traditional Markets to E-Commerce and Finally to Social Media Commerce" (2015). UBT International Conference. 83.
https://knowledgecenter.ubt-uni.net/conference/2015/all-events/83
From Traditional Markets to E-Commerce and Finally to Social Media Commerce
Durres, Albania
These days, getting new customers is much easier than in the past. People and customers are online sharing and exchanging ideas on products and it has become easier to find products over the internet and lately; with social media, where people can look for information from reviews and comments on sites. This way has changed shopping to a social experience and is the key element to the growth of social commerce. Businesses want to connect with people and customers which they do business, also they want customers opinions and reviews. By using social media, companies can now easily create an interaction between the company product and the customer. It is about connecting them customers directly with your website or even making them: from visitors into loyal customers. To fulfill research objectives, it is prepared a questionnaire survey through which we test and analyze the research model and hypothesis. In the conclusion, we discuss about research findings and the future of social media commerce.