Session

Journalism, Media and Communication

Description

The media have a significant impact on the process of changing attitudes (Persuasion). This research measures the impact of political television debates on the audience of Kosovo. The first phase includes the identification and monitoring of the most-watched political debates on the most influential televisions in Kosovo such as: RTK1, KTV, RTV21 and Klan Kosova. The second phase involves the survey of 100 respondents of different ages and places, thus ensuring diversity in age and residence. Data collection and analysis is done through the Statistical Package for Social Sciences (SPSS). The outcomes did not support the first hypothesis that 'TV debates will affect persuasion for all ages and both genders', while in measuring two other hypotheses the results are significant, so we can conclude that' Moderators and guests are not credible, therefore, television debates do not affect persuasion 'and' Television debates affect the change of impression but not persuasion.

Keywords:

television, debates, persuasion

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-437-64-6

First Page

104

Last Page

114

Location

Durres, Albania

Start Date

29-10-2017 5:00 PM

End Date

29-10-2017 5:15 PM

DOI

10.33107/ubt-ic.2017.204

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Oct 29th, 5:00 PM Oct 29th, 5:15 PM

The Impact of Television Debates in Persuasion

Durres, Albania

The media have a significant impact on the process of changing attitudes (Persuasion). This research measures the impact of political television debates on the audience of Kosovo. The first phase includes the identification and monitoring of the most-watched political debates on the most influential televisions in Kosovo such as: RTK1, KTV, RTV21 and Klan Kosova. The second phase involves the survey of 100 respondents of different ages and places, thus ensuring diversity in age and residence. Data collection and analysis is done through the Statistical Package for Social Sciences (SPSS). The outcomes did not support the first hypothesis that 'TV debates will affect persuasion for all ages and both genders', while in measuring two other hypotheses the results are significant, so we can conclude that' Moderators and guests are not credible, therefore, television debates do not affect persuasion 'and' Television debates affect the change of impression but not persuasion.