Event Title

Digital Media - Competition or Cooperation with The Traditional TV

Session

Journalism, Media and Communication

Description

Technology development and the spread of social media has brought many opportunities to the traditional media, but also has put it in front of some challenges. We can say that, for years, a "love-hate" relationship is taking place between traditional televisions and digital media, where one of the main reasons is the "satiety" with information and entertainment through social networks. Although, the elder people remain loyal to the big screen, the new generation is completely open to new TV service providers. Social television e.g. as a combination of television and social media has made millions of people around the world share their television experience with viewers on social media, such as Twitter, or Facebook. The fast growth of digital media is a significant "threat" to traditional television. To ease this situation, somewhat, there is a need for change or transformation of the current TV channel format. Moreover, in order not to be suppressed by social media, some TV channels also developed collaboration with some of the digital platforms. The future of traditional channels is being built, but it is certain that tomorrow's television will have to "fight" with digital media from the risk of replacement. Through an empirical approach, we intend to show the place that digital media plays in relation with traditional television, in terms of globalization.

Keywords:

media, public, social networks, televizion, digital media

Session Chair

Arbër Çeliku

Session Co-Chair

Adnan Merovci

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-437-69-1

Location

Pristina, Kosovo

Start Date

27-10-2018 3:15 PM

End Date

27-10-2018 4:45 PM

DOI

10.33107/ubt-ic.2018.236

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Oct 27th, 3:15 PM Oct 27th, 4:45 PM

Digital Media - Competition or Cooperation with The Traditional TV

Pristina, Kosovo

Technology development and the spread of social media has brought many opportunities to the traditional media, but also has put it in front of some challenges. We can say that, for years, a "love-hate" relationship is taking place between traditional televisions and digital media, where one of the main reasons is the "satiety" with information and entertainment through social networks. Although, the elder people remain loyal to the big screen, the new generation is completely open to new TV service providers. Social television e.g. as a combination of television and social media has made millions of people around the world share their television experience with viewers on social media, such as Twitter, or Facebook. The fast growth of digital media is a significant "threat" to traditional television. To ease this situation, somewhat, there is a need for change or transformation of the current TV channel format. Moreover, in order not to be suppressed by social media, some TV channels also developed collaboration with some of the digital platforms. The future of traditional channels is being built, but it is certain that tomorrow's television will have to "fight" with digital media from the risk of replacement. Through an empirical approach, we intend to show the place that digital media plays in relation with traditional television, in terms of globalization.