Event Title

Media portals in Kosovo between the economic agenda and the principles of professional journalism

Session

Journalism, Media and Communication

Description

The Internet has expanded the information and social mobilization space with over 4 billion users worldwide. Kosovo is part of this phenomenon and ranks among the top countries with high rates of Internet penetration and smartphone ownership. Web based news portals are considered specialised websites designed to provide easy access to information. Their business approach is based on ensuring high number of visits in their web site in order to dominate opinion making and thus to strengthen their economic offer for businesses community and other stakeholders. Most of these news portals are organized and operate as businesses, and this means that each portal can follow an economic agenda that risks diverting not only the principles of professional journalism, but also manipulating the public in certain issues. This paper explains how news portals benefit economically in Kosovo. The questions that the paper attempts to answer includes the ways and means of financing news portals and their income statements in the Kosovo Tax Administration, as well as their material benefits.

Keywords:

Media portals, business, credibility, media, public opinion

Session Chair

Arbër Çeliku

Session Co-Chair

Adnan Merovci

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-437-69-1

Location

Pristina, Kosovo

Start Date

27-10-2018 3:15 PM

End Date

27-10-2018 4:45 PM

DOI

10.33107/ubt-ic.2018.245

This document is currently not available here.

Share

COinS
 
Oct 27th, 3:15 PM Oct 27th, 4:45 PM

Media portals in Kosovo between the economic agenda and the principles of professional journalism

Pristina, Kosovo

The Internet has expanded the information and social mobilization space with over 4 billion users worldwide. Kosovo is part of this phenomenon and ranks among the top countries with high rates of Internet penetration and smartphone ownership. Web based news portals are considered specialised websites designed to provide easy access to information. Their business approach is based on ensuring high number of visits in their web site in order to dominate opinion making and thus to strengthen their economic offer for businesses community and other stakeholders. Most of these news portals are organized and operate as businesses, and this means that each portal can follow an economic agenda that risks diverting not only the principles of professional journalism, but also manipulating the public in certain issues. This paper explains how news portals benefit economically in Kosovo. The questions that the paper attempts to answer includes the ways and means of financing news portals and their income statements in the Kosovo Tax Administration, as well as their material benefits.