Event Title

Policymaking in Kosovo as Communication through Monologues on the Facebook Network

Session

Journalism, Media and Communication

Description

Political communicators in Kosovo have transformed Facebook into a new platform through which they aim to promote their political campaigns. They seek to e-represent themselves as moderated actors, albeit using it as one of the options of the previous way of campaigning. Monitoring the Facebook pages of the main political subjects at two different periods in time, this paper elaborates how Facebook is used during political campaigns, in Kosovo. The monitoring results serve the quantitative analysis that is used for the qualitative analysis on the changes brought about by using Facebook in political communication. This paper establishes that politics seeks to vest to the most common social network in Kosovo the characteristics of a medium that is suitable for political marketing however, without getting involved in interactive communication with the constituencies.

Keywords:

Kosovo, e-politics, political campaigns, Facebook

Session Chair

Ferid Selimi

Session Co-Chair

Arsim Sinani

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-437-69-1

Location

Pristina, Kosovo

Start Date

27-10-2018 1:30 PM

End Date

27-10-2018 3:00 PM

DOI

10.33107/ubt-ic.2018.247

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Oct 27th, 1:30 PM Oct 27th, 3:00 PM

Policymaking in Kosovo as Communication through Monologues on the Facebook Network

Pristina, Kosovo

Political communicators in Kosovo have transformed Facebook into a new platform through which they aim to promote their political campaigns. They seek to e-represent themselves as moderated actors, albeit using it as one of the options of the previous way of campaigning. Monitoring the Facebook pages of the main political subjects at two different periods in time, this paper elaborates how Facebook is used during political campaigns, in Kosovo. The monitoring results serve the quantitative analysis that is used for the qualitative analysis on the changes brought about by using Facebook in political communication. This paper establishes that politics seeks to vest to the most common social network in Kosovo the characteristics of a medium that is suitable for political marketing however, without getting involved in interactive communication with the constituencies.