Event Title

Storytelling in Design

Session

Integrated Design

Description

This paper postulates that design since its beginnings was intertwined with the art of storytelling, both directly or indirectly. Evolution of storytelling forms are explored, beginning with stories around the fireplace, and continuing with the ones such as the dramatic arts, literature, animation, film, more conceptual designs, advertisements as well as other artforms of visual storytelling. Storytelling compared to Walter Benjamin’s concept of the “aura” discussed in “The Work of Art in the Age of Mechanical Reproduction”. The connection between storytelling and design is explored in various contemporary media such as video games, fashion shows, and all the way to modern advertising campaigns, all of which use story elements as the main scaffold upon which the design is built upon.

Keywords:

art, design, fashion

Session Chair

Ajhan Bajmaku, Artrit Bytyçi

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-550-19-2

Location

Pristina, Kosovo

Start Date

26-10-2019 1:30 PM

End Date

26-10-2019 3:00 PM

Comments

This paper postulates that design since its beginnings was intertwined with the art of storytelling, both directly or indirectly. Evolution of storytelling forms are explored, beginning with stories around the fireplace, and continuing with the ones such as the dramatic arts, literature, animation, film, more conceptual designs, advertisements as well as other artforms of visual storytelling. Storytelling compared to Walter Benjamin’s concept of the “aura” discussed in “The Work of Art in the Age of Mechanical Reproduction”. The connection between storytelling and design is explored in various contemporary media such as video games, fashion shows, and all the way to modern advertising campaigns, all of which use story elements as the main scaffold upon which the design is built upon.

DOI

10.33107/ubt-ic.2019.10

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Oct 26th, 1:30 PM Oct 26th, 3:00 PM

Storytelling in Design

Pristina, Kosovo

This paper postulates that design since its beginnings was intertwined with the art of storytelling, both directly or indirectly. Evolution of storytelling forms are explored, beginning with stories around the fireplace, and continuing with the ones such as the dramatic arts, literature, animation, film, more conceptual designs, advertisements as well as other artforms of visual storytelling. Storytelling compared to Walter Benjamin’s concept of the “aura” discussed in “The Work of Art in the Age of Mechanical Reproduction”. The connection between storytelling and design is explored in various contemporary media such as video games, fashion shows, and all the way to modern advertising campaigns, all of which use story elements as the main scaffold upon which the design is built upon.