Storytelling in Design
Session
Integrated Design
Description
This paper postulates that design since its beginnings was intertwined with the art of storytelling, both directly or indirectly. Evolution of storytelling forms are explored, beginning with stories around the fireplace, and continuing with the ones such as the dramatic arts, literature, animation, film, more conceptual designs, advertisements as well as other artforms of visual storytelling. Storytelling compared to Walter Benjamin’s concept of the “aura” discussed in “The Work of Art in the Age of Mechanical Reproduction”. The connection between storytelling and design is explored in various contemporary media such as video games, fashion shows, and all the way to modern advertising campaigns, all of which use story elements as the main scaffold upon which the design is built upon.
Keywords:
art, design, fashion
Session Chair
Ajhan Bajmaku, Artrit Bytyçi
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-550-19-2
Location
Pristina, Kosovo
Start Date
26-10-2019 1:30 PM
End Date
26-10-2019 3:00 PM
DOI
10.33107/ubt-ic.2019.10
Recommended Citation
Bytyçi, Artrit, "Storytelling in Design" (2019). UBT International Conference. 10.
https://knowledgecenter.ubt-uni.net/conference/2019/events/10
Storytelling in Design
Pristina, Kosovo
This paper postulates that design since its beginnings was intertwined with the art of storytelling, both directly or indirectly. Evolution of storytelling forms are explored, beginning with stories around the fireplace, and continuing with the ones such as the dramatic arts, literature, animation, film, more conceptual designs, advertisements as well as other artforms of visual storytelling. Storytelling compared to Walter Benjamin’s concept of the “aura” discussed in “The Work of Art in the Age of Mechanical Reproduction”. The connection between storytelling and design is explored in various contemporary media such as video games, fashion shows, and all the way to modern advertising campaigns, all of which use story elements as the main scaffold upon which the design is built upon.
Comments
This paper postulates that design since its beginnings was intertwined with the art of storytelling, both directly or indirectly. Evolution of storytelling forms are explored, beginning with stories around the fireplace, and continuing with the ones such as the dramatic arts, literature, animation, film, more conceptual designs, advertisements as well as other artforms of visual storytelling. Storytelling compared to Walter Benjamin’s concept of the “aura” discussed in “The Work of Art in the Age of Mechanical Reproduction”. The connection between storytelling and design is explored in various contemporary media such as video games, fashion shows, and all the way to modern advertising campaigns, all of which use story elements as the main scaffold upon which the design is built upon.