Event Title

Political Communication Through Social Network

Session

Journalism, Media and Communication

Description

The aim of this research is for the intensity and representation of the manner of politic communication to be as correct as possible. Social Media has allowed the audience to get the message as fast as possible through different channels which enable unlimited exchange of information. The main focus of this research is the careful analysis and finding of the relationships between politics, modern media and the public. This is especially worth studying since in the last few years, political leaders have begun to use social media for political marketing purposes and/or various campaigns with the aim of escorting their the best image they can to the audience. Besides that, politicians now too have social media accounts like Facebook, Twitter, Linkedin etc. They thus, use these accounts in one way or another, to represent a certain status, share a photograph, be it for political or social purposes. The modern Media has also changed the access of political communication in relation to the public. The public receives the message in a direct way, only by liking an official website of the subject or leader of that political party. This way, the public doesn’t only receive the message without the need of any other media, but they also can comment a certain attitude of theirs about a certain occurrence, event or public person.

Keywords:

social media, political communication, Facebook, Twitter, Linkedin

Session Chair

Gjylije Rexha

Session Co-Chair

Musa Sabedini

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-550-19-2

Location

Pristina, Kosovo

Start Date

10-2019 11:00 AM

End Date

10-2019 12:30 PM

DOI

10.33107/ubt-ic.2019.128

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Oct 26th, 11:00 AM Oct 26th, 12:30 PM

Political Communication Through Social Network

Pristina, Kosovo

The aim of this research is for the intensity and representation of the manner of politic communication to be as correct as possible. Social Media has allowed the audience to get the message as fast as possible through different channels which enable unlimited exchange of information. The main focus of this research is the careful analysis and finding of the relationships between politics, modern media and the public. This is especially worth studying since in the last few years, political leaders have begun to use social media for political marketing purposes and/or various campaigns with the aim of escorting their the best image they can to the audience. Besides that, politicians now too have social media accounts like Facebook, Twitter, Linkedin etc. They thus, use these accounts in one way or another, to represent a certain status, share a photograph, be it for political or social purposes. The modern Media has also changed the access of political communication in relation to the public. The public receives the message in a direct way, only by liking an official website of the subject or leader of that political party. This way, the public doesn’t only receive the message without the need of any other media, but they also can comment a certain attitude of theirs about a certain occurrence, event or public person.