Event Title

Discourses in mass communication

Session

Journalism, Media and Communication

Description

Discourses are present in the mass communication in Kosovo as well, and they are shown significantly in narrative and visual forms, where they are often followed rigorously in attempt to approach or divide people/parties, stinging, labeling or convicting the other. However, certain issues, and mainly the most sensitive ones, are offered with decisive discourses, not infrequently though with blackmailing and threatening discourses. This especially happens because the human communication shows its entire originality when it is done through language. Even though there are many other communication means, they have neither the sustainability nor the antiquity from which the language profits. As to the pragmatics of communication, ‘communication’ as a concept has a wide meaning and it involves all relations, verbal and nonverbal, so that there is not a single moment that we cannot communicate. The notion “discourse” (from Latin Discursus) has the meaning of wandering, running about, spreading, whereas in linguistics this notion is concepted as a conversation or discusion. Public, political or social communication usually takes a higher level of attention when it is accompanied with discourse colors. This form of communication touches every class. Media, as their transmitter and carrier, undoubtedly pays a high attention to it.

Keywords:

Discourse, media, politics, communication, public

Session Chair

Votim Hanoli

Session Co-Chair

Adnan Merovci

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-550-19-2

Location

Pristina, Kosovo

Start Date

26-10-2019 3:30 PM

End Date

26-10-2019 5:00 PM

DOI

10.33107/ubt-ic.2019.140

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Oct 26th, 3:30 PM Oct 26th, 5:00 PM

Discourses in mass communication

Pristina, Kosovo

Discourses are present in the mass communication in Kosovo as well, and they are shown significantly in narrative and visual forms, where they are often followed rigorously in attempt to approach or divide people/parties, stinging, labeling or convicting the other. However, certain issues, and mainly the most sensitive ones, are offered with decisive discourses, not infrequently though with blackmailing and threatening discourses. This especially happens because the human communication shows its entire originality when it is done through language. Even though there are many other communication means, they have neither the sustainability nor the antiquity from which the language profits. As to the pragmatics of communication, ‘communication’ as a concept has a wide meaning and it involves all relations, verbal and nonverbal, so that there is not a single moment that we cannot communicate. The notion “discourse” (from Latin Discursus) has the meaning of wandering, running about, spreading, whereas in linguistics this notion is concepted as a conversation or discusion. Public, political or social communication usually takes a higher level of attention when it is accompanied with discourse colors. This form of communication touches every class. Media, as their transmitter and carrier, undoubtedly pays a high attention to it.