Event Title

Is Television Changing its Position on the Promotional Goals of Companies?

Session

Management, Business and Economics

Description

Television has been one of the key media for many years, being used as an intermediate in the promotional goals of companies. This study deals with the recent television’s position, while the study is conducted in Kosova’s market. The paper deals with citizens' preferences regarding the position of national televisions in the country. The descriptive research approach is used, while comparative analysis takes a key role. Moreover, the study analyzes the behavior of potential consumers regarding the time they spend in front of the television, the specific viewership during the day, the most watched productions, the best television position etc. The study reveals more than half of respondents who are still using television, they use it for the news. This paper concludes that during recent years, the promotional role of television has faded significantly, being replaced mainly with the social media.

Keywords:

Promotion, Television, Position, Market.

Session Chair

Edmond Hajrizi

Session Co-Chair

Naim Preniqi

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-550-19-2

Location

Pristina, Kosovo

Start Date

26-10-2019 11:00 AM

End Date

26-10-2019 12:30 PM

DOI

10.33107/ubt-ic.2019.326

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Oct 26th, 11:00 AM Oct 26th, 12:30 PM

Is Television Changing its Position on the Promotional Goals of Companies?

Pristina, Kosovo

Television has been one of the key media for many years, being used as an intermediate in the promotional goals of companies. This study deals with the recent television’s position, while the study is conducted in Kosova’s market. The paper deals with citizens' preferences regarding the position of national televisions in the country. The descriptive research approach is used, while comparative analysis takes a key role. Moreover, the study analyzes the behavior of potential consumers regarding the time they spend in front of the television, the specific viewership during the day, the most watched productions, the best television position etc. The study reveals more than half of respondents who are still using television, they use it for the news. This paper concludes that during recent years, the promotional role of television has faded significantly, being replaced mainly with the social media.