Event Title

Social media marketing and Business Enterprises in European Union

Session

Management, Business and Economics

Description

Nowadays various businesses are achieving amazing results being advertised via social media marketing. Social media marketing is fast, simple and represents a different way to socialize the business with it’s stakeholders. Because social media is driven by consumers and in this area is currently experiencing growth, enterprises are more exposed to the market and have their advantages to promote their products. Moreover, enterprises are considered as the main driver for innovation, employment and social and local integration so it is necessary for them to create the best environment possible for their consumers and to have a strategic online presence.

This paper aims to analyse the relation between social media marketing and bussines enteprises in European Union. Hence, it presents the association between conceptual framework and statistical analysis regarding the EU enterprises in relation to social media marketing field and its channels (e-mail, social networks, blogs, etc.). How this type of marketing has affected and improved their business and in what form it is expected to affect in the future.

The methodology used in this paper is based on secondary data analysis and comparative analysis. Although the data available in relation to the subject matter are limited the research of this paper will analyze the use of social media marketing from various enterprises in the European Union between 2013 and 2017, based on EUROSTAT reports.

The results idicate that Business Enterprises in European Union countries (EU-28) between year 2013 and 2017 have increased the use of social media for their marketing activities from 22% to 40%. Compared to other media categories social media such as: social networks, multimedia websites; Blogs or microblogs; dominate the most. In order to connect with their consumers, social networks were used by nearly 50% bussines enterprises of total 28 European Union countries.

Keywords:

Marketing, Social Media Marketing, Business Enterprises, EU

Session Chair

Edmond Hajrizi

Session Co-Chair

Naim Preniqi

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-550-19-2

Location

Pristina, Kosovo

Start Date

26-10-2019 11:00 AM

End Date

26-10-2019 12:30 PM

DOI

10.33107/ubt-ic.2019.327

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Oct 26th, 11:00 AM Oct 26th, 12:30 PM

Social media marketing and Business Enterprises in European Union

Pristina, Kosovo

Nowadays various businesses are achieving amazing results being advertised via social media marketing. Social media marketing is fast, simple and represents a different way to socialize the business with it’s stakeholders. Because social media is driven by consumers and in this area is currently experiencing growth, enterprises are more exposed to the market and have their advantages to promote their products. Moreover, enterprises are considered as the main driver for innovation, employment and social and local integration so it is necessary for them to create the best environment possible for their consumers and to have a strategic online presence.

This paper aims to analyse the relation between social media marketing and bussines enteprises in European Union. Hence, it presents the association between conceptual framework and statistical analysis regarding the EU enterprises in relation to social media marketing field and its channels (e-mail, social networks, blogs, etc.). How this type of marketing has affected and improved their business and in what form it is expected to affect in the future.

The methodology used in this paper is based on secondary data analysis and comparative analysis. Although the data available in relation to the subject matter are limited the research of this paper will analyze the use of social media marketing from various enterprises in the European Union between 2013 and 2017, based on EUROSTAT reports.

The results idicate that Business Enterprises in European Union countries (EU-28) between year 2013 and 2017 have increased the use of social media for their marketing activities from 22% to 40%. Compared to other media categories social media such as: social networks, multimedia websites; Blogs or microblogs; dominate the most. In order to connect with their consumers, social networks were used by nearly 50% bussines enterprises of total 28 European Union countries.