Event Title

Search Engine Optimization Effect on Online Purchase Decision

Session

Management, Business and Economics

Description

Search engines have triggered a change of how consumers search information and make purchases. Consumers constantly use social networks to look for products, compare prices and check other specifics. Internet technology has grown to an extent that it provides the opportunity to get inoformation from anywhere and anytime. Search engines continue to integrate to our daily activities, and their importance stands on the fact that individuals use these engines to search information about a company or product. This paper focuses on understanding the effect that search engine optimization has on online purchase decision and it explains how search engines support the behaviour of customers. This research has been conducted by collecting primary data. Statistical analysis, with the use of SPSS tools, are used to better understand the relationship between SEO and online purchase decision.

Keywords:

SEO, Online Purchase Decision, Search Engines, Google.

Session Chair

Arta Mulliqi

Session Co-Chair

Muhamet Gërvalla

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-550-19-2

Location

Pristina, Kosovo

Start Date

26-10-2019 3:30 PM

End Date

26-10-2019 5:00 PM

DOI

10.33107/ubt-ic.2019.370

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Oct 26th, 3:30 PM Oct 26th, 5:00 PM

Search Engine Optimization Effect on Online Purchase Decision

Pristina, Kosovo

Search engines have triggered a change of how consumers search information and make purchases. Consumers constantly use social networks to look for products, compare prices and check other specifics. Internet technology has grown to an extent that it provides the opportunity to get inoformation from anywhere and anytime. Search engines continue to integrate to our daily activities, and their importance stands on the fact that individuals use these engines to search information about a company or product. This paper focuses on understanding the effect that search engine optimization has on online purchase decision and it explains how search engines support the behaviour of customers. This research has been conducted by collecting primary data. Statistical analysis, with the use of SPSS tools, are used to better understand the relationship between SEO and online purchase decision.