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2019
Saturday, October 26th
11:00 AM

Communication and public services of the Government of Kosovo and online platforms

Fatime Lumi, University for Business and Technology
Ferid Selimi, University for Business and Technology

Pristina, Kosovo

11:00 AM - 12:30 PM

The development of communication technology has changed the focus and priorities for the usage of communication tools, which in addition to the benefits it has created for institutions, it has also caused challenges that institutions face in different countries, especially the Republic of Kosovo. Adaptation of public policies in line with the development of communication technology and the operation of online platforms is more than necessary for public institutions of the Republic of Kosovo, as it creates opportunities for easier and more effective access to information and services for citizens of the country. However, the rapid development of technology and the launch of online platforms for public communication of the Government of the Republic of Kosovo may also create difficulties for the relevant institutions. Through the review of the available scientific and professional literature, secondary professional data related to the impact of information technology on facilitating information and interaction in public sector communication, and on the basis of interview and observational analysis methods, this paper reflects the effect and challenges to integrate online platforms in government communication and public services in the Government of Kosovo.

Fake news and the need for media literacy

Elion Kollcaku, University of Tirana, Faculty of History and Philology

Pristina, Kosovo

11:00 AM - 12:30 PM

Fake news is a growing phenomenon. From the latest Q3 report Cybersecurity Report, the findings found that there is a 312% increase in false news, the bulk from the new media. In the classic definition “fake news” is fabrication, lie, propaganda or disinformation used to get the audience (portals looking for clicks), but even to stain the reputation of individuals.1 With such news, the public is served daily. The main purpose of this paper is to show that media literacy is the only solution to minimizing the negative effects of fake news. Media education is the skill of critical thinking that enables an individual to create independent appraisal of media content.2 The analysis will focus at five news that have been fake and the effects that these news may have to the public.

Information online

Dafina Lata, University for Business and Technology

Pristina, Kosovo

11:00 AM - 12:30 PM

Given that online information is a main topic in the field of modern media worldwide, it is important to understand the role of this form of information. But the dilemma here is that we really have information in the full sense of the word, and news that really constitutes news ?! On the other hand, has the form of online reporting influenced the true journalist that the journalists of the portals have been passivated, since the statements of state officials were also being served by social networks. So, even the state officials themselves are taking advantage of this opportunity to avoid confronting journalists at press conferences. In this scientific research, based on a survey in Kosovo with respondents aged 15 to 18, from 30 to 40 years old, we will find out how much they trust the portals, while with the older respondents , from 50 to 60 years of age, do they have access to the online form or do they still read print or classic newspapers.

Media communication as a political battle. Fake news and the impact of politics on media in Albania.

Votim Hanoli, Aleksander Moisiu University

Pristina, Kosovo

11:00 AM - 12:30 PM

“The function of the media in Albania of the period immediately after the communism fall, is that of the regulator in the political behavior of the Albanian citizens, precisely of the establishment of reciprocal relations between him and the political forces of the country. In a way, the media has become a very important factor in building the political relations of society and in some sense of the state itself, ”says Prof. Artan Fuga. But even though it has been thirty years since then, the same phenomenon is again observed: the media and politics go as far as they need to get along with each other, because this coexistence is imposed by the harsh social and political terrain for years. This paper seeks to analyze precisely this, the connection and dependence of the media on politics and vice versa ,in Albania. Often, the clash of the two is forced to produce fake news, Fake News which is simultaneously manipulate and are manipulated by social, political and media realities. From this context, we say that the press itself is the carrier and transmitter of social subjectivity and an equally important element of the political entities themselves in the Albanian transitional society.

“No news is a bad news”: HPPs environmental impact and media coverage in Albania

Gazmend Zeneli, University "Marin Barleti, Shkodër, Albania
Semi Loca, University "Marin Barleti, Shkodër, Albania
Albana Lila, University "Marin Barleti, Shkodër, Albania
Zamira Cavo, University "Marin Barleti, Shkodër, Albania

Pristina, Kosovo

11:00 AM - 12:30 PM

In the daily life, “no news is a good news” usually is used in the context that “a lack of information about a situation suggests that nothing bad has happened”. That might be true in many situation but sometimes “no news can be a bad news”. Focusing on Hydroelectric Power Plants, we use the data from National Environment Agency (NEA) and the traditional media, to argue why “no news is a bad news” and shed light on the media coverage of environmental impacts of HPP in Albania. While more than 260 licenses have been issued for energy production from HPP, more licenses are in the pipeline. Only in the first 7 months of 2019, Albanian National Environmental Agency has issued the Environmental Permit for 28 HPP while the environmental assessment reports have been submitted for 11 others, which most likely will soon get the environmental permit. Despite a number of advantages they offer as a clean source of energy, hydroelectric power facilities can have large environmental impacts by changing the environment and affecting land use, homes, and natural habitats in the dam area. However, with few exceptions such in the case of Valbona National Park and Osumi Canyons, traditional media coverage is missing, a trend which should change.

Political Communication Through Social Network

Kemajl Berisha, Web-Portal “Telegrafi"

Pristina, Kosovo

11:00 AM - 12:30 PM

The aim of this research is for the intensity and representation of the manner of politic communication to be as correct as possible. Social Media has allowed the audience to get the message as fast as possible through different channels which enable unlimited exchange of information. The main focus of this research is the careful analysis and finding of the relationships between politics, modern media and the public. This is especially worth studying since in the last few years, political leaders have begun to use social media for political marketing purposes and/or various campaigns with the aim of escorting their the best image they can to the audience. Besides that, politicians now too have social media accounts like Facebook, Twitter, Linkedin etc. They thus, use these accounts in one way or another, to represent a certain status, share a photograph, be it for political or social purposes. The modern Media has also changed the access of political communication in relation to the public. The public receives the message in a direct way, only by liking an official website of the subject or leader of that political party. This way, the public doesn’t only receive the message without the need of any other media, but they also can comment a certain attitude of theirs about a certain occurrence, event or public person.

Psychological impact on residents of border areas in the years of system change (1990 - 1994)

Nexhat Cocaj, University for Business and Technology - UBT

Pristina, Kosovo

11:00 AM - 12:30 PM

After the overthrow of the "clone", in December 1990 and in the spring of 1991, which was the barbarian border for the bloodshed, a new stage in the development of the border had started that described the Albanian people everywhere.What has aroused the most interest for me as a journalist at the time were two aspects:

a) the passage of the inhabitants of Albania near the border zone in Kosovo in the name of re-acquaintance with their blood people; and

b) using the "opening" of the border to exit Kosovo to the west and opening shops and businesses in Albania.

At first glance, what is really disturbing are the facts that the protagonists bring about how they were forced to comply with the instructions of the JNA officers, robbing the families they visited and badly trumpeting Albania on one hand, and the otherspeaking well of Serbia and their police and army. In order to incite Albania's hatred of Kosovo Albanians, the army and border police closed their eyes and ears to those passing their knowledge in Kosovo and Albanian families, only to comply with Serbian policy guidelines. Meanwhile, the rise of some businesses has brought about an unrealistic picture of people from Kosovo.The creation of this unstable atmosphere was done with the aim of deepening the division between Kosovo and Albania, furthermore in the hope that Albania would help Kosovo under any circumstances. Therefore, watching the transition of the communist system to democracy was not just a transfer of systems, but a transition accompanied by consequences, which took years to "repair", that is, until the beginning of the 1998-1999 war, whenthe transition of communism to democracy remain only a reminder of the past.

The Challenges of Online Journalism, impact of Social Media, and Fake News

Musa Sabedini, University for Business and Technology - UBT

Pristina, Kosovo

11:00 AM - 12:30 PM

Online journalism not only today and now, as well as in the future, professional challenges, ethical, technical challenges and also time challenges. Online journalism has democratized and advanced the media in general, made it easier to obtain information, made it faster to publish information, faster access to read news, and so on. However, Online Journalism has also caused an "earthquake" in doing daily journalism, deriving lots of amateur mistakes. So the more accessible and practical the internet journalism is, It has become more dangerous for the public and with various, unethical and unprofessional blows. However, the main challenge of Online Journalism remains the verification of information, which should have been the main criteria, before portals publish anything and post on their websites. Failure to verify information brings many consequences, since we automatically enter the media range that publish false news that in media services are creating such a big mess. Accuracy and verification of information are the basis of good journalism, without excluding the practice of strong ethical principles. Among the challenges of online journalism is the battle against fake news, known globally as "Fake News". Fake news, usually appear just before the events of great interest or in the verge of happening. That is, because the media use the curiosity of the mass for making different benefits Most of all, the victims of fake news are uninformed citizens, usually of low education, with lack of social, psychological and economic stability.

1:30 PM

Becoming a journalist in Kosovo: a collision between guaranteed freedom, censorship and self-determination

Pajtim Cuni, University for Business and Technology - UBT

Pristina, Kosovo

1:30 PM - 3:00 PM

Guaranteeing free speech and becoming a journalist without being hindered is a necessity and indicator of the level of social and democratic development of a country. In Kosovo, freedom of expression and non-censorship, though are constitutional rights, are being denied for journalists. The paper will deal with the phenomenon of censorship and self-censorship of journalists in Kosovo's media, which are also highlighted in reports of local and international organizations, where they also raise as an issue. For the realization of this paper, the following will be used: content analysis, surveys and interviewing with journalists. The paper concludes that in Kosovo there is a violation of free speech and not rarely happen that journalists are censored, even worst also are self-censored, which endangers the free speech, truth, and doing the independent journalism.

Photography as a communication channel of mediawith the public

Anisa Rada, University for Business and Technology

Pristina, Kosovo

1:30 PM - 3:00 PM

This scientific paper deals with the types of communicating of media with their audiences through photography. As an expressive form of communication, photography reaches to attract attention and influences to create opinion on the events reported by the media. It is not just a companion of text, but one of the main components of the message structure that conveys the media content to the citizens. In this context the focus will be specifically on the theoretical aspect, from the clarification of the notion of photography in the media and its history, as well as the analysis of concrete cases of impact of photographs from important events in different political and cultural realities. The influence and role of photography becomes more and more important, especially in the period when audiences require information through shorter texts. The photography in such cases brings vivid images of occurrences and phenomena, which often show reality without even saying a single word.

Radio in Kosovo: Missed Communication during its Transformation into a Multi-platform Media

Gjylie Rexha, University for Business and Technology
Anisa Rada, University for Business and Technology

Pristina, Kosovo

1:30 PM - 3:00 PM

Radio continues to be empowered by its characteristic values as dynamic media and easily adapted to new technologies of 21 century. But, in Kosovo, radio is losing its audiences and impact it has had in previous decades. Through the questionnaire based research, we examine the reasons why audiences are losing their interest for radio and offer the alternative solutions for reinstatement of radio power in the era of multi-platform media. This paper argues that radio in Kosovo is losing its audiences because it is not producing content and is not using broadcasting platforms in accordance with audience fragmentation and the creation of new web audiences.

The form and content of titles in Social Media in Kosovo and Albania

Ferid Selimi, University for Business and Technology

Pristina, Kosovo

1:30 PM - 3:00 PM

Among others written electronic media also represent in themselves communication mediums, which have been subject to a rapid growth and are being increasingly spread through popular platforms. First and foremost, the underlying factor which makes social media unique, is the speed of transmitting information and the direct contact with the users of those platforms. Consequently, individuals may carry out a sort of exhibition of themselves and express their desires. Written electronic Media, mainly serve as channels for spreading news, publications and advertisements through the internet. This paper is primarily focused on the titles which ought to be journalistic and as matter of fact be shorter, more precise, and meticulous in order to awaken the interest of public as a whole and even draw the attention of the attention of targeted readers. Indeed, this means that the title along with the outer form shall contain a wide range of peculiarities which are concerned with the content of the text and the way how it is compiled regarding the broad scope of comprising elements.

The main elements of the film composition dhe television

Durim Kryeziu, University for Business and Technology - UBT

Pristina, Kosovo

1:30 PM - 3:00 PM

Achieving the success of a genuine film and television work requires devotion and creativity at work. A filmmaker goes through a long and challenging ways during the film’s realization and TV program. Because it needs to convey clear and meaningful messages to bring emotions to the viewer and impress in their memories. The director's imagination and creative imagination links his feelings with the guidance of the actors and the technical crew about the creation of his vision that is the film’s success in front of the audience. In addition to the number of actors participating in the film, an irreplaceable place has the technique of film making, which can be mentioned: The camera angles of which the position moves up or down depends on the scenes to be realized, then the movement of the camera that has a maturity of use due to detailed movie scenes, contrasting colors used in film, and contrasting color with which blurred images illuminate and vice versa. All these elements are the basis of the film’s realization and are directed by the respective film director.

The theory of agenda setting through the media

Xhevdet Sfarca, University for Business and Technology - UBT

Pristina, Kosovo

1:30 PM - 3:00 PM

Media it’s a best reflection of situation in one society. The greatest influence of the media on society comes through the creation of opinion. The way of building the future of a society is always determined by the general public. Throughout history we have had numerous occasions when the media strongly influenced the creation of social and political opinions which were then decisive in making decisions to change or not change the situation. The agenda setting theory describes the "ability" (of the news media) to influence the creation of opinion on important public topics. Agenda Setting is a theory that also tries to make predictions of upcoming events. Agenda Setting also suggests that the media has a huge impact on their audience by promoting what they should think instead of what they actually think. If a news item is covered frequently and prominently, the audience will consider the issue more relevant.

3:30 PM

Conceptual metaphors in the Albanian political and journalistic discourse and their meaning

Xhyla Celiku
Arber Celiku

Pristina, Kosovo

3:30 PM - 5:00 PM

The aim of this article is to analyze the conceptual metaphors in the Albanian political and journalistic discourse and its reception in the public. The notion of ‘conceptual metaphors’ is relatively new in the linguistics, it has started with Lakoff and Johnson: Metaphors we live by (1980). In the Albanian language there are few works about conceptual metaphors: Arbër Çeliku has committed some research according to this topic, comparing the Albanian with the German language (2009) and Albanian with the English language (2013). The metaphorizations in the concept level are very productive in the Albanian language, especially the politicians and journalists seem to use them very cleverly, and they use them as a weapon against the opponents and the critical thinking. The corpus of this article contents political speeches, declarations of different politicians, texts from different journals and Albanian online platforms, etc. Analyzing all this, we have classified the conceptual metaphors in different typologies as: conceptual metaphors they content idioms, lexemes with a mythological background, somatic lexemes, etc.

Discourses in mass communication

Ejup Gojnovci, University for Business and Technology - UBT

Pristina, Kosovo

3:30 PM - 5:00 PM

Discourses are present in the mass communication in Kosovo as well, and they are shown significantly in narrative and visual forms, where they are often followed rigorously in attempt to approach or divide people/parties, stinging, labeling or convicting the other. However, certain issues, and mainly the most sensitive ones, are offered with decisive discourses, not infrequently though with blackmailing and threatening discourses. This especially happens because the human communication shows its entire originality when it is done through language. Even though there are many other communication means, they have neither the sustainability nor the antiquity from which the language profits. As to the pragmatics of communication, ‘communication’ as a concept has a wide meaning and it involves all relations, verbal and nonverbal, so that there is not a single moment that we cannot communicate. The notion “discourse” (from Latin Discursus) has the meaning of wandering, running about, spreading, whereas in linguistics this notion is concepted as a conversation or discusion. Public, political or social communication usually takes a higher level of attention when it is accompanied with discourse colors. This form of communication touches every class. Media, as their transmitter and carrier, undoubtedly pays a high attention to it.

Fan noli, the master of oratory and politics

Ardita Dylgjeri, University of Elbasan "Aleksander Xhuvani"
Irgen Xhyra, Linguistic High School “Mahmud and Ali Cungu

Pristina, Kosovo

3:30 PM - 5:00 PM

Fan S. Noli, one of the most distinguished personalities of the Albanian nation, is defined as the best-known figure of literature, politics, religious activity and culture not only in our country, but even elsewhere, in different international areas in which he had the opportunity to represent Albania as a country and as an entity. He is remembered as a person of alternatives, contradictions, inner conflicts and tensions, as a man of state who sacrificed a lot to reach his goals and ambitions, which were endless. Logos and pathos were to be depicted as some crucial elements of his oratory and skillfulness of spoken word. Other stylistic and rhetorical techniquesmade his speeches convincing and argumentative, by leading his activity to a peak which had to be reached by anybody who uses words to persuade audiences. Nevertheless, analyzing a speech especially a political one without basing it on present historical context would be nonsense. By knowing and analyzing the historical and political context, one may come to the correct and appropriate discourse analysis, which encompasses in itself multidisciplinary elements of several fields of study. As a result, this article aims an analysis of Noli`s political speeches, especially those speeches given in international areas, where the impact that they want to create in the audience and the evidences and facts provided should be carefully and masterfully chosen and structured. For this reasons, a linguistic analysis of speeches needs a lot of effort and knowledge to be conducted.

GOVERMENT DIVIDE OF VILLAGES AND FAMILIES IN HAS ON THE BORDER OF ALBANIA - KOSOVO IN COLLECTIVE MEMORIES

Nexhat Cocaj, University for Business and Technology - UBT

Pristina, Kosovo

3:30 PM - 5:00 PM

During the communist system the areas near borders experienced the worst possible horror, as apart from dividing the villages by half, as was the case with the villages of Guruzhup and Zylfaj on the territory of Has, where these two villages were divided into two states, the other villages of this province were unfairly subdivided. separated many families from their families. With the closure of the border after June 1948, dozens of marriages were broken, dozens of new marriages that were engaged, children separated from parents, etc. were not possible. In the wake of this communist catastrophe, in order to destabilize Albania, communist Yugoslavia engaged hundreds of people, who forcibly adopted them as tools of power to bring many Albanian families to Yugoslavia. These individuals were called terrorists who were forced to cross the border at night and distribute tracts, while displaced families in Kosovo were called immigrants and mistreated for becoming tools of the Slavic regime. Through historical memory, since some of the characters in these events are still alive, I have communicated and talked directly with many of them, and most have talked during 1991, when I also published stories in the “Bota e Re” newspaper, I will try to present the method of recruitment of the terrorists and the consequences that the displaced families carried out during the years 1948-1952 in the border area of Albania - Kosovo, respectively in Has area.

Media Regulation and Self-Regulation in Kosovo

Adnan Merovci, University for Business and Technology

Pristina, Kosovo

3:30 PM - 5:00 PM

The regulation and self-regulation of the media in Kosovo are realized through two institutions. One regulates and is entirelyindipendent constutionaly: Independent Media Commission (IMC) and the other is self-regulation and is: Press media Council (PMC).regulation consists of audio and visual media. Self-regulation consists of print, traditional and electric media, primarily on-line media.Even Kosovo is challenged by the global problem given the enormous technology development towords legal cover. Often as a result ofregulation and self-regulation stremble many cases endes to cort, which in Kosova are so inert.

Protecting freedom of speech in Kosovo after the declaration of independence

Fatime Lumi, University for Business and Technology
Artan Tahiri, University for Business and Technology

Pristina, Kosovo

3:30 PM - 5:00 PM

Freedom of speech, which is synonymous with the words "freedom of expression," freedom of opinion ", freedom of thought", "freedom of the media", "freedom of information", "freedom of communication", is a universal right in it all democratic states. Freedom of speech is one of the most important fundamental freedoms guaranteed against oppression or state regulation. After the war in Kosovo, there has been a tendency to create a legal framework that will "instill" democracy in the country and stabilize Kosovo, as a post-conflict country, including the promotion of the right to freedom of speech. Following, Kosovo's independence in 2008, the country has made some improvements in this regard by establishing constitutional and legal basis compatible with the European Convention for the Protection of Human Rights and Fundamental Freedoms (CE, 1950) and the Universal Declaration of Human Rights (UN, 1948), as well as other international legal provisions. However, this progress in defending freedom is not enough for a country like Kosovo that claims to have a democratic society. According to the European Commission's Kosovo Report for 2018 (EC, 2018), “The legislative and institutional framework in this area remains fragmented and ineffective”. This paper reflects the legal and constitutional provisions on this matter since 2008, respectively after the declaration of independence. It also looks at the practical situation of protecting freedom of speech in Kosovo, with a particular focus on the period after 2008, respectively the period after the Independence of Kosovo.

The effects and consequences of ethical violations of the media during 2019

Fatbardhë Kiqina, University for Business and Technology

Pristina, Kosovo

3:30 PM - 5:00 PM

Despite the existence of some mechanisms that are designed to prevent potential ethical violations during reporting, the Kosovo media often continues to violate basic ethical principles, which subsequently lead to irreparable damage. This research paper reveals the shortcomings in the reporting of the Kosovar media and the consequences of unprofessional reporting, which harmed many people during 2019. The paper specifically deals with the ethical escalation during the reporting for a Kosovo citizen from the Roma community, which is the most glaring case not only of ethical violations, but also of violations of fundamental human rights.

The Law on Access to Public Documents and its non-implementation in practice by public institutions in Kosovo

Muhamet Hajrullahu, University for Business and Technology

Pristina, Kosovo

3:30 PM - 5:00 PM

The Law on Access to Public Documents is one of the most necessary laws for the transparent and democratic functioning of the country's institutions towards its citizens. Many organizations that have monitored this law have argued that this law is not implemented by the public institutions themselves. In fact, according to non-governmental organizations in Kosovo, there are cases when the Law on Access to Public Documents has not been implemented and respected by the most important state institutions such as the Office of the Prime Minister, Kosovo Prosecutorial Council, the Ministry of Transport and the Ministry of Economic Development they respond to this law by closing the cases for a while and not being transparent, but they let them to be proceeded as judicial cases in our country.