Event Title

The Typology of Consumers in Kosovo and Motivation

Session

Management, Business and Economics

Description

Based on the current situation in the Republic of Kosovo, I consider we are a consuming country, which means that, we are one society that is mainly dependent on consumption, which consumption we supplement it mainly by importing products and services. The market as a whole is quite complex and highly heterogeneous, therefore our objective identify consumer diversity. To understand their requirements and needs, we, through research and scientific methods, must define and divide consumers into their structure, typology and homogenization. Consumers are one of the key elements of the market and are part of the factor and the marketing dimensions. Marketing is so essential that an organization cannot imagine their business without them. Marketing is the starting point of any business,this is how consumers see it. Customer service is important since in any organization or company, customer or assisted directly, which is considered as externahl customer or internal customer, therefore applying marketing methods and concepts, their motivation must be understood for the purchase decision, or non-purchase of products and services. Consumer behavior research focuses on the questions: why people spend their time and their money in such activities, and how can we know them better.

Keywords:

Marketing, Consumer, Consumption, Motivation, Market

Session Chair

Arta Mulliqi

Session Co-Chair

Amir Imeri

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-437-96-7

Location

Lipjan, Kosovo

Start Date

31-10-2020 1:30 PM

End Date

31-10-2020 3:00 PM

DOI

10.33107/ubt-ic.2020.283

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Oct 31st, 1:30 PM Oct 31st, 3:00 PM

The Typology of Consumers in Kosovo and Motivation

Lipjan, Kosovo

Based on the current situation in the Republic of Kosovo, I consider we are a consuming country, which means that, we are one society that is mainly dependent on consumption, which consumption we supplement it mainly by importing products and services. The market as a whole is quite complex and highly heterogeneous, therefore our objective identify consumer diversity. To understand their requirements and needs, we, through research and scientific methods, must define and divide consumers into their structure, typology and homogenization. Consumers are one of the key elements of the market and are part of the factor and the marketing dimensions. Marketing is so essential that an organization cannot imagine their business without them. Marketing is the starting point of any business,this is how consumers see it. Customer service is important since in any organization or company, customer or assisted directly, which is considered as externahl customer or internal customer, therefore applying marketing methods and concepts, their motivation must be understood for the purchase decision, or non-purchase of products and services. Consumer behavior research focuses on the questions: why people spend their time and their money in such activities, and how can we know them better.