Event Title

The impact of COVID-19 on Consumer Behavior in Kosovo

Session

Management, Business and Economics

Description

The pandemic COVID -19 profoundly altered the world we know. People live differently, spend differently and think differently in other ways. Supply chains were checked retailers shut doors. Consumers worldwide look at goods and brands through a different lens. Within the space of a few weeks, the virus reshapes the market within real time, accelerating long-term patterns. Consumers, in health and economic terms, are increasingly worried about the effects of COVID-19. People respond in a variety of ways and have different attitudes, behavior and buying habits. Our research shows that the new habits that have now been created will last beyond this crisis, permanently changing what we value; how and where we shop; and how we live and work. As the crisis continues to grow, we should understand what consumer goods companies will do today to make plans for the next situation through the review of the changes now taking place. The main aim of this paper is to measure and analyze the impact COVID-19 on consumer behavior in Kosovo. The research is executed with description research based on quantitative and qualitative methods based on statistical analysis, correlation and OLS regression. The results of this paper shows that pandemic COVID-19 crisis have a significant impact on consumer behavior employees. The highest level of fear in Kosovo is the worry about the health families around 85%, with 81% the impact on the economy, while 78% of consumers revealing they are worried, while 65% exceeding the fear for personal health or job security.

Keywords:

Consumer behavior, COVID-19, Kosovo

Session Chair

Nora Sadiku-Dushi

Session Co-Chair

Aferina Skeja

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-437-96-7

Location

Lipjan, Kosovo

Start Date

31-10-2020 1:30 PM

End Date

31-10-2020 3:00 PM

DOI

10.33107/ubt-ic.2020.284

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Oct 31st, 1:30 PM Oct 31st, 3:00 PM

The impact of COVID-19 on Consumer Behavior in Kosovo

Lipjan, Kosovo

The pandemic COVID -19 profoundly altered the world we know. People live differently, spend differently and think differently in other ways. Supply chains were checked retailers shut doors. Consumers worldwide look at goods and brands through a different lens. Within the space of a few weeks, the virus reshapes the market within real time, accelerating long-term patterns. Consumers, in health and economic terms, are increasingly worried about the effects of COVID-19. People respond in a variety of ways and have different attitudes, behavior and buying habits. Our research shows that the new habits that have now been created will last beyond this crisis, permanently changing what we value; how and where we shop; and how we live and work. As the crisis continues to grow, we should understand what consumer goods companies will do today to make plans for the next situation through the review of the changes now taking place. The main aim of this paper is to measure and analyze the impact COVID-19 on consumer behavior in Kosovo. The research is executed with description research based on quantitative and qualitative methods based on statistical analysis, correlation and OLS regression. The results of this paper shows that pandemic COVID-19 crisis have a significant impact on consumer behavior employees. The highest level of fear in Kosovo is the worry about the health families around 85%, with 81% the impact on the economy, while 78% of consumers revealing they are worried, while 65% exceeding the fear for personal health or job security.