Event Title

Marketing Targets the Consumer

Session

Management, Business and Economics

Description

The constant growth and pressure of a highly competitive marketing environment puts companies in front of a challenge of consumer recognition and above all the way of decision making to maximize their competitiveness. In a competitive economic system, the growth of the company is related to the knowledge that the company has about their customers: how, why and where they buy exactly what they are buying.Therefore, modern marketing thinking emphasizes the need for managers to know who their customers are and why they choose their products, not those of competing companies.Today, the success of management more than ever depends on aligning all aspects of work - products, promotions, after-sales services and so on - to meet customer needs and this is exactly the essence of a customer- oriented approach presents an integrated approach to doing business. Customer orientation comes from the acceptance and implementation of the marketing concept, the philosophy of organizing a business that highlights four conclusions. In short: 'start with customer demand, what consumers buy, how real they are and what their value is - this is the least that marketing can offer.

Keywords:

Consumer, competition, product, customer, promotion, sale

Session Chair

Ylber Limani

Session Co-Chair

Gonxhe Beqiri

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-437-96-7

Location

Lipjan, Kosovo

Start Date

31-10-2020 3:15 PM

End Date

31-10-2020 4:45 PM

DOI

10.33107/ubt-ic.2020.299

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Oct 31st, 3:15 PM Oct 31st, 4:45 PM

Marketing Targets the Consumer

Lipjan, Kosovo

The constant growth and pressure of a highly competitive marketing environment puts companies in front of a challenge of consumer recognition and above all the way of decision making to maximize their competitiveness. In a competitive economic system, the growth of the company is related to the knowledge that the company has about their customers: how, why and where they buy exactly what they are buying.Therefore, modern marketing thinking emphasizes the need for managers to know who their customers are and why they choose their products, not those of competing companies.Today, the success of management more than ever depends on aligning all aspects of work - products, promotions, after-sales services and so on - to meet customer needs and this is exactly the essence of a customer- oriented approach presents an integrated approach to doing business. Customer orientation comes from the acceptance and implementation of the marketing concept, the philosophy of organizing a business that highlights four conclusions. In short: 'start with customer demand, what consumers buy, how real they are and what their value is - this is the least that marketing can offer.