Event Title

Covid-19: The Readiness and Adaptation of Travel Agent to Health Tourism A case study of TUI Destination Experience Thailand Co., LTD

Session

Management, Business and Economics

Description

The objectives of this research were 1) to study the readiness of travel agent to health tourism and 2) to summarize the needs of travel agent for development in health tourism. The methodology used in this qualitative research was phenomenology. The data were collected by using the in-depth interviews with 12 managers of TUI Travel Plc. The verbatim and the content analysis were employed for analyzing and concluding the data. The results indicated that the travel agent possesses a great deal of potential in terms of selling and promoting its health tourism-related travel programs. However, the health tourism-related travel programs still lack of variety particularly in the field of medical tourism. The travel agent also expects its sales agents to improve and extend their knowledge and understanding of the health tourism- related travel programs and the details related in order to provide precise and thorough information to the customers.

Keywords:

Health tourism, Travel agent, COVID-19

Session Chair

Nora Sadiku-Dushi

Session Co-Chair

Aferina Skeja

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-437-96-7

Location

Lipjan, Kosovo

Start Date

31-10-2020 1:30 PM

End Date

31-10-2020 3:00 PM

DOI

10.33107/ubt-ic.2020.330

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Oct 31st, 1:30 PM Oct 31st, 3:00 PM

Covid-19: The Readiness and Adaptation of Travel Agent to Health Tourism A case study of TUI Destination Experience Thailand Co., LTD

Lipjan, Kosovo

The objectives of this research were 1) to study the readiness of travel agent to health tourism and 2) to summarize the needs of travel agent for development in health tourism. The methodology used in this qualitative research was phenomenology. The data were collected by using the in-depth interviews with 12 managers of TUI Travel Plc. The verbatim and the content analysis were employed for analyzing and concluding the data. The results indicated that the travel agent possesses a great deal of potential in terms of selling and promoting its health tourism-related travel programs. However, the health tourism-related travel programs still lack of variety particularly in the field of medical tourism. The travel agent also expects its sales agents to improve and extend their knowledge and understanding of the health tourism- related travel programs and the details related in order to provide precise and thorough information to the customers.