Event Title

Consumer Behavior in Choosing Products for Children (0-24 Months)

Session

Management, Business and Economics

Description

Consumer behavior, or people buying and using goods and services, is a rich area of psychological research, especially for companies trying to sell as many products as possible to potential customers. Since what people buy and why they buy it affects many different aspects of their lives, research on consumer behavior links together some key psychological issues. These included communication, identity, social status and decision making. The topic under study is a very important issue in understanding the role and importance of consumer behavior in choosing products for children aged 0 to 24 months. This is a delicate issue as the transformation that has taken place in the way that families in developing countries buy their consumer products is now happening in our country as well. The key role in this transformation has been the development of retail chains in developing countries, so-called retail, and the same transformation is taking place in our shopping culture. The data collection method will be conducted through a questionnaire, which will survey a total of 150 participants selected through the intentional method. Thequestionnaire consists of 15questions. At the end of the paper are the conclusions that have been reached as a result of the analysis of facts and various discussions of consumer behavior in the selection of products for children.

Session Chair

Nora Sadiku-Dushi

Session Co-Chair

Aferina Skeja

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-437-96-7

Location

Lipjan, Kosovo

Start Date

31-10-2020 1:30 PM

End Date

31-10-2020 3:00 PM

DOI

10.33107/ubt-ic.2020.343

This document is currently not available here.

Share

COinS
 
Oct 31st, 1:30 PM Oct 31st, 3:00 PM

Consumer Behavior in Choosing Products for Children (0-24 Months)

Lipjan, Kosovo

Consumer behavior, or people buying and using goods and services, is a rich area of psychological research, especially for companies trying to sell as many products as possible to potential customers. Since what people buy and why they buy it affects many different aspects of their lives, research on consumer behavior links together some key psychological issues. These included communication, identity, social status and decision making. The topic under study is a very important issue in understanding the role and importance of consumer behavior in choosing products for children aged 0 to 24 months. This is a delicate issue as the transformation that has taken place in the way that families in developing countries buy their consumer products is now happening in our country as well. The key role in this transformation has been the development of retail chains in developing countries, so-called retail, and the same transformation is taking place in our shopping culture. The data collection method will be conducted through a questionnaire, which will survey a total of 150 participants selected through the intentional method. Thequestionnaire consists of 15questions. At the end of the paper are the conclusions that have been reached as a result of the analysis of facts and various discussions of consumer behavior in the selection of products for children.