Event Title

KPI’s of Digital business models in Covid 19 period

Session

Information Systems and Security

Description

Today’s challenge of digital business is how to survive in a digital market, by facing with different competitors and new innovations in different fields. Developing new digital products/ services have their own opportunities and risks. The main fields elaborated in this paper are related to lifetime values, productivity, business sustainability, risk and consumer satisfaction.

By developing SMART (Specific, Measurable, Attainable, Relevant and Time-frame) KPI’s and a permanent following of each of them, the business can achieve the plan, including the sales, profit and expenses by measuring them in an analytic way. Settling on metrics to measure digital performance is a challenge. Digital model looks different for every company, so there are no universal KPIs (Key Performance Indicators).

Digital leaders expect positive results from digital technologies from the beginning of their operation, but only about a quarter of those companies have agreed on the key performance indicators (KPI) that would be used to track progress in their digital performance. Our research is focused to evaluate the main KPI’s that are impacted by Covid 19 situation in retail business, and propose some main points to those businesses to focus on in near future.

Keywords:

Digital business models, KPI, performance, results

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-550-47-5

First Page

1

Location

UBT Kampus,Lipjan

Start Date

30-10-2021 12:00 AM

End Date

30-10-2021 12:00 AM

DOI

10.33107/ubt-ic.2021.103

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Oct 30th, 12:00 AM Oct 30th, 12:00 AM

KPI’s of Digital business models in Covid 19 period

UBT Kampus,Lipjan

Today’s challenge of digital business is how to survive in a digital market, by facing with different competitors and new innovations in different fields. Developing new digital products/ services have their own opportunities and risks. The main fields elaborated in this paper are related to lifetime values, productivity, business sustainability, risk and consumer satisfaction.

By developing SMART (Specific, Measurable, Attainable, Relevant and Time-frame) KPI’s and a permanent following of each of them, the business can achieve the plan, including the sales, profit and expenses by measuring them in an analytic way. Settling on metrics to measure digital performance is a challenge. Digital model looks different for every company, so there are no universal KPIs (Key Performance Indicators).

Digital leaders expect positive results from digital technologies from the beginning of their operation, but only about a quarter of those companies have agreed on the key performance indicators (KPI) that would be used to track progress in their digital performance. Our research is focused to evaluate the main KPI’s that are impacted by Covid 19 situation in retail business, and propose some main points to those businesses to focus on in near future.