Event Title

Bodrum Gulet as a Vessel for Sustainable Tourism: The Birth of the First Bodrum Gulet and its Evolution from Fishing Boat to Complete Product-Service System.

Session

Integrated Design

Description

The Bodrum Gulet is a specific type of wooden sailing yacht destined for blue water cruising and charter. The first example of the concept designed ground-up for tourism, was built nearly 55 years ago in Bodrum and has instantly proven success. The gulets were continuously developed by entrepreneurs in all possible size and variations in order to fit alternating customer needs. The original product identity has been preserved which turned it into a cultural heritage item.The Bodrum Gulet concept has successfully evolved into a complex, sustainable product-service system with thousands of examples in business, called “The Blue Voyage”. The business is generating a vast range of job opportunities for people both on water and on the ground, producing several hundred million USD income yearly. The Blue Voyage business is a low environmental impact high profit business model which has also been adopted in various geographies like Dalmatia and Greece.This paper analyzes the qualitative and physical characteristics of more than 400 gulets in operation and classifies 27 distinct types. It also aims to discuss the challenges the business is facing in various fields, such as developing new design for changing customer needs, educating qualified boatbuilders, keeping a low environmental impact and natural protection of the business geography, in order to remain competitive and generate sustainable economic growth for the region in the next decades.

Keywords:

Bodrum Gulet, Yacht Design, Tangible Cultural Heritage, Vernacular Boat Building, Culture Tourism, Sustainable Economic Growth.

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-550-47-5

First Page

1

Location

UBT Kampus, Lipjan

Start Date

30-10-2021 12:00 AM

End Date

30-10-2021 12:00 AM

DOI

10.33107/ubt-ic.2021.121

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Oct 30th, 12:00 AM Oct 30th, 12:00 AM

Bodrum Gulet as a Vessel for Sustainable Tourism: The Birth of the First Bodrum Gulet and its Evolution from Fishing Boat to Complete Product-Service System.

UBT Kampus, Lipjan

The Bodrum Gulet is a specific type of wooden sailing yacht destined for blue water cruising and charter. The first example of the concept designed ground-up for tourism, was built nearly 55 years ago in Bodrum and has instantly proven success. The gulets were continuously developed by entrepreneurs in all possible size and variations in order to fit alternating customer needs. The original product identity has been preserved which turned it into a cultural heritage item.The Bodrum Gulet concept has successfully evolved into a complex, sustainable product-service system with thousands of examples in business, called “The Blue Voyage”. The business is generating a vast range of job opportunities for people both on water and on the ground, producing several hundred million USD income yearly. The Blue Voyage business is a low environmental impact high profit business model which has also been adopted in various geographies like Dalmatia and Greece.This paper analyzes the qualitative and physical characteristics of more than 400 gulets in operation and classifies 27 distinct types. It also aims to discuss the challenges the business is facing in various fields, such as developing new design for changing customer needs, educating qualified boatbuilders, keeping a low environmental impact and natural protection of the business geography, in order to remain competitive and generate sustainable economic growth for the region in the next decades.