The PR strategies and tactics used in the new virtual World: Metaverse
Session
Management, Business and Economics
Description
The Metaverse is one of the most known and used virtual worlds today. Even though the invention of the Metaverse marks the year of 1992, its popularity and use has been prominent when the virtual world became people’s everyday use. As fast as the technology evolves, so did and still do evolve its platforms by becoming more sophisticated, modern, trendy and user friendly. With the rise of users, its potential for expansion in other fields, such as PR and Marketing has become a vital part of it. They result as a perfect combination for a successful market and advertisement of different brands, products and services. This paper examines the importance of public relation strategies and how they are implemented in the Metaverse. It does so by first explaining the Metaverse, continuing by explaining the purpose of use of various public relations strategies together with the impact of them on the users and brand owners.
Keywords:
Metaverse, public relations, technology
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-550-50-5
Location
UBT Kampus, Lipjan
Start Date
29-10-2022 12:00 AM
End Date
30-10-2022 12:00 AM
DOI
10.33107/ubt-ic.2022.439
Recommended Citation
Qaili, Elmedina, "The PR strategies and tactics used in the new virtual World: Metaverse" (2022). UBT International Conference. 457.
https://knowledgecenter.ubt-uni.net/conference/2022/all-events/457
The PR strategies and tactics used in the new virtual World: Metaverse
UBT Kampus, Lipjan
The Metaverse is one of the most known and used virtual worlds today. Even though the invention of the Metaverse marks the year of 1992, its popularity and use has been prominent when the virtual world became people’s everyday use. As fast as the technology evolves, so did and still do evolve its platforms by becoming more sophisticated, modern, trendy and user friendly. With the rise of users, its potential for expansion in other fields, such as PR and Marketing has become a vital part of it. They result as a perfect combination for a successful market and advertisement of different brands, products and services. This paper examines the importance of public relation strategies and how they are implemented in the Metaverse. It does so by first explaining the Metaverse, continuing by explaining the purpose of use of various public relations strategies together with the impact of them on the users and brand owners.