Decisions of individuals for long-term and short-term investments: Research based on consumer perceptions
Session
Management Business and Economics
Description
This research study analyzes individuals' long-term and short-term investment decisions, focusing on consumer perceptions. Through a detailed questionnaire administered to a diverse group of participants, the aim is to identify the main factors influencing their investment choices. The data collected reflects a high diversity in age, gender, educational and cultural background, enabling a comprehensive analysis of investment trends.Preliminary results show that psychological factors, such as risk tolerance and individual preferences for financial planning, play an important role in investment decisions. In addition, the influence of demographic variables, such as age, gender and level of education, is evident in their preferences for long-term and short-term investments. A significant part of the participants show a tendency for short-term investments, which can be related to economic uncertainty and lack of sufficient knowledge about financial markets. Also, the study notes that the influences of demographic factors are important in shaping investment behaviors. A detailed overview of consumer perceptions and the factors that influence their investment decisions. Without offering definitive conclusions, the study aims to stimulate further discussion and further research on this complex topic, suggesting the need for genuine educational and supportive strategies from public policies and financial institutions.
Keywords:
Investments, financial decisions, consumer perceptions, financial planning.
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-982-15-3
Location
UBT Lipjan, Kosovo
Start Date
25-10-2024 9:00 AM
End Date
27-10-2024 6:00 PM
DOI
10.33107/ubt-ic.2024.35
Recommended Citation
Shala, Venet; Lima, Demir; and Xhaferi, Qamil, "Decisions of individuals for long-term and short-term investments: Research based on consumer perceptions" (2024). UBT International Conference. 35.
https://knowledgecenter.ubt-uni.net/conference/2024UBTIC/MBE/35
Decisions of individuals for long-term and short-term investments: Research based on consumer perceptions
UBT Lipjan, Kosovo
This research study analyzes individuals' long-term and short-term investment decisions, focusing on consumer perceptions. Through a detailed questionnaire administered to a diverse group of participants, the aim is to identify the main factors influencing their investment choices. The data collected reflects a high diversity in age, gender, educational and cultural background, enabling a comprehensive analysis of investment trends.Preliminary results show that psychological factors, such as risk tolerance and individual preferences for financial planning, play an important role in investment decisions. In addition, the influence of demographic variables, such as age, gender and level of education, is evident in their preferences for long-term and short-term investments. A significant part of the participants show a tendency for short-term investments, which can be related to economic uncertainty and lack of sufficient knowledge about financial markets. Also, the study notes that the influences of demographic factors are important in shaping investment behaviors. A detailed overview of consumer perceptions and the factors that influence their investment decisions. Without offering definitive conclusions, the study aims to stimulate further discussion and further research on this complex topic, suggesting the need for genuine educational and supportive strategies from public policies and financial institutions.