Implications of Covid-19 pandemic on online consumer behavior
Session
Management Business and Economics
Description
This research paper aims to analyze and deconstruct the consumer behaviors shifted from traditional to online shopping in Kosovo as a transition economy following the COVID-19 pandemic situation. The study used a structured questionnaire that was randomly distributed using social media to collect the primary data and collected a sample of 162 responses from participants in Kosovo, using google forms as an online survey tool. The data analysis concludes with frequency tables, charts, and the Chi-square test. In addition, the hypotheses were tested using the one sample T-test. To conduct the results, the SPSS program is used. The study concludes that there has been an increase in online purchases during the COVID-19 pandemic and that is related due to the fear of being infected whilst shopping physically in the stores. Other findings of this paper state that people who shopped online were satisfied with the retail online sellers and the products that were offered in the market especially because of the attractive offers.
Keywords:
COVID-19 pandemic, Online shopping, Customer behavior
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-982-15-3
Location
UBT Lipjan, Kosovo
Start Date
25-10-2024 9:00 AM
End Date
27-10-2024 6:00 PM
DOI
10.33107/ubt-ic.2024.40
Recommended Citation
Avidiu, Yllka Poteri and Hoti, Tringa Danca, "Implications of Covid-19 pandemic on online consumer behavior" (2024). UBT International Conference. 40.
https://knowledgecenter.ubt-uni.net/conference/2024UBTIC/MBE/40
Implications of Covid-19 pandemic on online consumer behavior
UBT Lipjan, Kosovo
This research paper aims to analyze and deconstruct the consumer behaviors shifted from traditional to online shopping in Kosovo as a transition economy following the COVID-19 pandemic situation. The study used a structured questionnaire that was randomly distributed using social media to collect the primary data and collected a sample of 162 responses from participants in Kosovo, using google forms as an online survey tool. The data analysis concludes with frequency tables, charts, and the Chi-square test. In addition, the hypotheses were tested using the one sample T-test. To conduct the results, the SPSS program is used. The study concludes that there has been an increase in online purchases during the COVID-19 pandemic and that is related due to the fear of being infected whilst shopping physically in the stores. Other findings of this paper state that people who shopped online were satisfied with the retail online sellers and the products that were offered in the market especially because of the attractive offers.