Sales Promotion and The Performance of Liquids Production Companies in Kosova
Session
Management Business and Economics
Description
The research is focused in the performance of the juice production companies in Kosovo, mix promotion and especially in encouraging sales. From the academic point of view this phenomenon is intriguing because of the differences between the performance of the juice production companies and the application of sales promotion ways they use. The aim of the study is to analyze the relationship between the performance of the production companies and the mix promotion, especially the role and the influence of encouraging the sales. The realization of the goals and objectives is achieved through the analysis of primary dates, questionnaires with leaders of the enterprises, wholesalers and retailers as well as consumers. Through the statistical methods are analyzed all the components with importance for the mix promotion. The results in this research prove the positive influence that sales promotion has in enterprises performance.
Keywords:
Mix Promotion, Sales Promotion, Enterprises Performance.
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-982-15-3
Location
UBT Lipjan, Kosovo
Start Date
25-10-2024 9:00 AM
End Date
27-10-2024 6:00 PM
DOI
10.33107/ubt-ic.2024.43
Recommended Citation
Arapi, Rajan and Xheladini, Ajsel, "Sales Promotion and The Performance of Liquids Production Companies in Kosova" (2024). UBT International Conference. 43.
https://knowledgecenter.ubt-uni.net/conference/2024UBTIC/MBE/43
Sales Promotion and The Performance of Liquids Production Companies in Kosova
UBT Lipjan, Kosovo
The research is focused in the performance of the juice production companies in Kosovo, mix promotion and especially in encouraging sales. From the academic point of view this phenomenon is intriguing because of the differences between the performance of the juice production companies and the application of sales promotion ways they use. The aim of the study is to analyze the relationship between the performance of the production companies and the mix promotion, especially the role and the influence of encouraging the sales. The realization of the goals and objectives is achieved through the analysis of primary dates, questionnaires with leaders of the enterprises, wholesalers and retailers as well as consumers. Through the statistical methods are analyzed all the components with importance for the mix promotion. The results in this research prove the positive influence that sales promotion has in enterprises performance.