Session
Management, Business and Economics
Description
The purpose of this paper is to analyze, in the frame of doctorate research, findings related to relationship marketing and customer satisfaction ―case of Albanian Banking Sector‖ focused at corporat e customers. The main aim is to gain an understanding of what relationship marketing is and to analyze the advantages of relationship marketing for banking sector and its implementation in parallel with corporate customers‘ perception. There is a need for better strategies in the banking sector. As a result of increase in competition, establishing a long-term institutional relationship with corporate clients becomes of great importance to the banks in order to gain a moderate or greater share of the financial market and of a corporation’s business. Since corporate customers are key players in economy it is imperative their perceptio ns of relationship marketing implementation.
Keywords:
Relationship Marketing, Corporate Customers, Banking Sector
Proceedings Editor
Edmond Hajrizi & Mo Vaziri
First Page
395
Location
Prishtina, Kosovo
Start Date
2-11-2012 9:00 AM
End Date
3-11-2012 5:00 PM
DOI
10.33107/ubt-ic.2012.56
Recommended Citation
Kromidha, Jonika, "The case of Albanian Banking Sector impact of Capital Investments in the Hotel Industry: A Survey of Croatia" (2012). UBT International Conference. 56.
https://knowledgecenter.ubt-uni.net/conference/2012/all-events/56
Included in
The case of Albanian Banking Sector impact of Capital Investments in the Hotel Industry: A Survey of Croatia
Prishtina, Kosovo
The purpose of this paper is to analyze, in the frame of doctorate research, findings related to relationship marketing and customer satisfaction ―case of Albanian Banking Sector‖ focused at corporat e customers. The main aim is to gain an understanding of what relationship marketing is and to analyze the advantages of relationship marketing for banking sector and its implementation in parallel with corporate customers‘ perception. There is a need for better strategies in the banking sector. As a result of increase in competition, establishing a long-term institutional relationship with corporate clients becomes of great importance to the banks in order to gain a moderate or greater share of the financial market and of a corporation’s business. Since corporate customers are key players in economy it is imperative their perceptio ns of relationship marketing implementation.