Session

Journalism, Media and Communication

Description

Radio continues to be empowered by its characteristic values as dynamic media and easily adapted to new technologies of 21 century. But, in Kosovo, radio is losing its audiences and impact it has had in previous decades. Through the questionnaire based research, we examine the reasons why audiences are losing their interest for radio and offer the alternative solutions for reinstatement of radio power in the era of multi-platform media. This paper argues that radio in Kosovo is losing its audiences because it is not producing content and is not using broadcasting platforms in accordance with audience fragmentation and the creation of new web audiences.

Keywords:

multi-platform radio, Kosovo, web audiences, new media

Session Chair

Ferid Selimi

Session Co-Chair

Mimoza Hasani

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-550-19-2

First Page

74

Last Page

77

Location

Pristina, Kosovo

Start Date

26-10-2019 1:30 PM

End Date

26-10-2019 3:00 PM

DOI

10.33107/ubt-ic.2019.132

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Oct 26th, 1:30 PM Oct 26th, 3:00 PM

Radio in Kosovo: Missed Communication during its Transformation into a Multi-platform Media

Pristina, Kosovo

Radio continues to be empowered by its characteristic values as dynamic media and easily adapted to new technologies of 21 century. But, in Kosovo, radio is losing its audiences and impact it has had in previous decades. Through the questionnaire based research, we examine the reasons why audiences are losing their interest for radio and offer the alternative solutions for reinstatement of radio power in the era of multi-platform media. This paper argues that radio in Kosovo is losing its audiences because it is not producing content and is not using broadcasting platforms in accordance with audience fragmentation and the creation of new web audiences.