Session
Information Systems and Security
Description
E- Customer relationship management is an issue that every company, large or small must take in some way. Handled well, a CRM strategy can deliver significant benefits for companies and customers. Interaction with customers, in particular, has been enhanced and organizations who wish to remain competitive have started to implement CRM programmes and techniques in order to develop closer relations with their customers and to develop a better understanding of their needs. At the same time, the use of e-commerce techniques in CRM allows insurance organizations to identify customers, monitor their habits and use of information, and deliver them improved information and services according to their recognized needs and buying behavior. This paper looks at new developments in e-CRM in the insurance industry.
Keywords:
e-customer relationship management, insurance industry, ICT
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-550-14-7
First Page
221
Last Page
225
Location
Durres, Albania
Start Date
7-11-2015 9:00 AM
End Date
7-11-2015 5:00 PM
DOI
10.33107/ubt-ic.2015.114
Recommended Citation
Bazini, Evelina, "E-customer relationship management in insurance industry in Albania" (2015). UBT International Conference. 114.
https://knowledgecenter.ubt-uni.net/conference/2015/all-events/114
E-customer relationship management in insurance industry in Albania
Durres, Albania
E- Customer relationship management is an issue that every company, large or small must take in some way. Handled well, a CRM strategy can deliver significant benefits for companies and customers. Interaction with customers, in particular, has been enhanced and organizations who wish to remain competitive have started to implement CRM programmes and techniques in order to develop closer relations with their customers and to develop a better understanding of their needs. At the same time, the use of e-commerce techniques in CRM allows insurance organizations to identify customers, monitor their habits and use of information, and deliver them improved information and services according to their recognized needs and buying behavior. This paper looks at new developments in e-CRM in the insurance industry.