Session
Management, Business and Economics
Description
Tourism is one of the most complex activities of a modern society. In developed countries but also in some of transition countries, tourism is important product and employing generator. Even in Kosovo, tourism is an essential economic branch, whereby marketing has very significant impact for its functioning. Therefore, in this paper are addressed marketing concepts by focusing on those of tourism as a development indicator of the country. To achieve visitors satisfaction in touristic destination Rugova, we have implemented analyze with the citizens that have visited Rugova.
Keywords:
Marketing, Tourism
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-550-12-3
First Page
156
Last Page
162
Location
Durres, Albania
Start Date
7-11-2015 9:00 AM
End Date
7-11-2015 5:00 PM
DOI
10.33107/ubt-ic.2015.38
Recommended Citation
Shaqiri, Luljeta; Kristo, Ilia; and Limani, Ylber, "Marketing of a tourism destination – Case study Rugova" (2015). UBT International Conference. 38.
https://knowledgecenter.ubt-uni.net/conference/2015/all-events/38
Included in
Marketing of a tourism destination – Case study Rugova
Durres, Albania
Tourism is one of the most complex activities of a modern society. In developed countries but also in some of transition countries, tourism is important product and employing generator. Even in Kosovo, tourism is an essential economic branch, whereby marketing has very significant impact for its functioning. Therefore, in this paper are addressed marketing concepts by focusing on those of tourism as a development indicator of the country. To achieve visitors satisfaction in touristic destination Rugova, we have implemented analyze with the citizens that have visited Rugova.