Session

Management, Business and Economics

Description

Tourism is one of the most complex activities of a modern society. In developed countries but also in some of transition countries, tourism is important product and employing generator. Even in Kosovo, tourism is an essential economic branch, whereby marketing has very significant impact for its functioning. Therefore, in this paper are addressed marketing concepts by focusing on those of tourism as a development indicator of the country. To achieve visitors satisfaction in touristic destination Rugova, we have implemented analyze with the citizens that have visited Rugova.

Keywords:

Marketing, Tourism

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-550-12-3

First Page

156

Last Page

162

Location

Durres, Albania

Start Date

7-11-2015 9:00 AM

End Date

7-11-2015 5:00 PM

Included in

Business Commons

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Nov 7th, 9:00 AM Nov 7th, 5:00 PM

Marketing of a tourism destination – Case study Rugova

Durres, Albania

Tourism is one of the most complex activities of a modern society. In developed countries but also in some of transition countries, tourism is important product and employing generator. Even in Kosovo, tourism is an essential economic branch, whereby marketing has very significant impact for its functioning. Therefore, in this paper are addressed marketing concepts by focusing on those of tourism as a development indicator of the country. To achieve visitors satisfaction in touristic destination Rugova, we have implemented analyze with the citizens that have visited Rugova.