Session

Management, Business and Economics

Description

The economic, political, and social changes that had happened over the last decade have radically changed the landscape of global businesses. The entry mode strategies of multinationals into foreign markets can be analyzed considering two perspectives: ownership and establishment mode. The process of decision making on the mode of entry is a complex issue in international business because of the many factors involved, and also the impact that such a decision could imply to a firm’s performance in the external market. This paper focuses on environmental factors such as political and economic issues with the aspect of entrance of foreign banks into Kosova’s market. Despite the existence of several studies on the mode of entry into the Balkan countries, little is known about entry modes adopted by the foreign companies when entering Kosova’s market. Thus, the present study aims to investigate the Kosova’s market within focusing on particularly join venture entrance mode from a banking perspective. The research is based on a case study with a qualitative approach. This paper concludes that the joint venture offer benefits to both partners as well as other stakeholders— providing customers with more and a higher quality variety of banking services.

Keywords:

International Entry Mode, market, Joint Venture Mode, Banking Sector, Politic dimension

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-437-49-3

First Page

29

Last Page

37

Location

Durres, Albania

Start Date

28-10-2016 9:00 AM

End Date

30-10-2016 5:00 PM

DOI

10.33107/ubt-ic.2016.21

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Oct 28th, 9:00 AM Oct 30th, 5:00 PM

Joint Venture as a market entry mode into the foreign market. Case study: Kosova

Durres, Albania

The economic, political, and social changes that had happened over the last decade have radically changed the landscape of global businesses. The entry mode strategies of multinationals into foreign markets can be analyzed considering two perspectives: ownership and establishment mode. The process of decision making on the mode of entry is a complex issue in international business because of the many factors involved, and also the impact that such a decision could imply to a firm’s performance in the external market. This paper focuses on environmental factors such as political and economic issues with the aspect of entrance of foreign banks into Kosova’s market. Despite the existence of several studies on the mode of entry into the Balkan countries, little is known about entry modes adopted by the foreign companies when entering Kosova’s market. Thus, the present study aims to investigate the Kosova’s market within focusing on particularly join venture entrance mode from a banking perspective. The research is based on a case study with a qualitative approach. This paper concludes that the joint venture offer benefits to both partners as well as other stakeholders— providing customers with more and a higher quality variety of banking services.