Kosovo Nation Branding: Limitations and Possibilities
Session
Journalism, Media and Communication
Description
This paper seeks to explore and analyze commitment of Kosovo state and non-state actors in nation branding program, the level of understanding as concept and practice by relevant stakeholders. In addition, aim to uncover the interactions between the Kosovo, as emerging country and nation branding in wider context. Moreover, it aims to describe and analyze the experience of Kosovo in branding processes by compare and contrast to small countries and in post-independent framework. The impact of globalization and nationalism are two out of many components that this paper seeks to critically evaluate in the case of Kosovo. Meanwhile, the paper examines advantages and disadvantages of first branding campaign of Kosovo in 2009 Kosovo: The Young Europeans. Hence, the paper discusses the small branding project of digital diplomacy to brand Kosovo online.
Keywords:
Nation branding, Kosovo, Globalization, Post-independent, Nationalism
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-437-54-7
Location
Durres, Albania
Start Date
29-10-2017 5:00 PM
End Date
29-10-2017 5:15 PM
DOI
10.33107/ubt-ic.2017.208
Recommended Citation
Xhemaj, Bashmir, "Kosovo Nation Branding: Limitations and Possibilities" (2017). UBT International Conference. 208.
https://knowledgecenter.ubt-uni.net/conference/2017/all-events/208
Kosovo Nation Branding: Limitations and Possibilities
Durres, Albania
This paper seeks to explore and analyze commitment of Kosovo state and non-state actors in nation branding program, the level of understanding as concept and practice by relevant stakeholders. In addition, aim to uncover the interactions between the Kosovo, as emerging country and nation branding in wider context. Moreover, it aims to describe and analyze the experience of Kosovo in branding processes by compare and contrast to small countries and in post-independent framework. The impact of globalization and nationalism are two out of many components that this paper seeks to critically evaluate in the case of Kosovo. Meanwhile, the paper examines advantages and disadvantages of first branding campaign of Kosovo in 2009 Kosovo: The Young Europeans. Hence, the paper discusses the small branding project of digital diplomacy to brand Kosovo online.