Event Title

Kosovo Nation Branding: Limitations and Possibilities

Session

Journalism, Media and Communication

Description

This paper seeks to explore and analyze commitment of Kosovo state and non-state actors in nation branding program, the level of understanding as concept and practice by relevant stakeholders. In addition, aim to uncover the interactions between the Kosovo, as emerging country and nation branding in wider context. Moreover, it aims to describe and analyze the experience of Kosovo in branding processes by compare and contrast to small countries and in post-independent framework. The impact of globalization and nationalism are two out of many components that this paper seeks to critically evaluate in the case of Kosovo. Meanwhile, the paper examines advantages and disadvantages of first branding campaign of Kosovo in 2009 Kosovo: The Young Europeans. Hence, the paper discusses the small branding project of digital diplomacy to brand Kosovo online.

Keywords:

Nation branding, Kosovo, Globalization, Post-independent, Nationalism

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-437-54-7

Location

Durres, Albania

Start Date

29-10-2017 5:00 PM

End Date

29-10-2017 5:15 PM

DOI

10.33107/ubt-ic.2017.208

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Oct 29th, 5:00 PM Oct 29th, 5:15 PM

Kosovo Nation Branding: Limitations and Possibilities

Durres, Albania

This paper seeks to explore and analyze commitment of Kosovo state and non-state actors in nation branding program, the level of understanding as concept and practice by relevant stakeholders. In addition, aim to uncover the interactions between the Kosovo, as emerging country and nation branding in wider context. Moreover, it aims to describe and analyze the experience of Kosovo in branding processes by compare and contrast to small countries and in post-independent framework. The impact of globalization and nationalism are two out of many components that this paper seeks to critically evaluate in the case of Kosovo. Meanwhile, the paper examines advantages and disadvantages of first branding campaign of Kosovo in 2009 Kosovo: The Young Europeans. Hence, the paper discusses the small branding project of digital diplomacy to brand Kosovo online.