Advertising as A Communication Element in Semiotics
Session
Journalism, Media and Communication
Description
Semiotics is the science that studies signs and symbols. Semiotics deals with symbols in the form of text and pictures, with their underlying meaning and how they are interpreted. Semiotics is the science that studies the signs, of which each language is composed, signs that can be verbal or nonverbal; it is the discipline that can be used to access different areas, including advertising. Advertisements have many hidden signs and meanings within them, for example brand name, logo, colour, trade mark etc. One of the goals of semiotics is to learn and interpret the message which is conveyed in advertisements. Semiotics aims to study in depth the "advertising text", going beyond a superficial reading, to analyze the sense structures, the syntax, semantics of advertising. Advertising is communication. The messages that follow the ads, transmit content, which may refer to the language communication functions.
Keywords:
advertising, communication, semiotics, language functions
Session Chair
Gjylije Rexha
Session Co-Chair
Safet Zejnullahu
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-437-69-1
Location
Pristina, Kosovo
Start Date
27-10-2018 10:45 AM
End Date
27-10-2018 12:15 PM
DOI
10.33107/ubt-ic.2018.230
Recommended Citation
Brame, Olger and Jashari, Alda, "Advertising as A Communication Element in Semiotics" (2018). UBT International Conference. 230.
https://knowledgecenter.ubt-uni.net/conference/2018/all-events/230
Advertising as A Communication Element in Semiotics
Pristina, Kosovo
Semiotics is the science that studies signs and symbols. Semiotics deals with symbols in the form of text and pictures, with their underlying meaning and how they are interpreted. Semiotics is the science that studies the signs, of which each language is composed, signs that can be verbal or nonverbal; it is the discipline that can be used to access different areas, including advertising. Advertisements have many hidden signs and meanings within them, for example brand name, logo, colour, trade mark etc. One of the goals of semiotics is to learn and interpret the message which is conveyed in advertisements. Semiotics aims to study in depth the "advertising text", going beyond a superficial reading, to analyze the sense structures, the syntax, semantics of advertising. Advertising is communication. The messages that follow the ads, transmit content, which may refer to the language communication functions.