Policymaking in Kosovo as Communication through Monologues on the Facebook Network
Session
Journalism, Media and Communication
Description
Political communicators in Kosovo have transformed Facebook into a new platform through which they aim to promote their political campaigns. They seek to e-represent themselves as moderated actors, albeit using it as one of the options of the previous way of campaigning. Monitoring the Facebook pages of the main political subjects at two different periods in time, this paper elaborates how Facebook is used during political campaigns, in Kosovo. The monitoring results serve the quantitative analysis that is used for the qualitative analysis on the changes brought about by using Facebook in political communication. This paper establishes that politics seeks to vest to the most common social network in Kosovo the characteristics of a medium that is suitable for political marketing however, without getting involved in interactive communication with the constituencies.
Keywords:
Kosovo, e-politics, political campaigns, Facebook
Session Chair
Ferid Selimi
Session Co-Chair
Arsim Sinani
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-437-69-1
Location
Pristina, Kosovo
Start Date
27-10-2018 1:30 PM
End Date
27-10-2018 3:00 PM
DOI
10.33107/ubt-ic.2018.247
Recommended Citation
Rexha, Gjylije, "Policymaking in Kosovo as Communication through Monologues on the Facebook Network" (2018). UBT International Conference. 247.
https://knowledgecenter.ubt-uni.net/conference/2018/all-events/247
Policymaking in Kosovo as Communication through Monologues on the Facebook Network
Pristina, Kosovo
Political communicators in Kosovo have transformed Facebook into a new platform through which they aim to promote their political campaigns. They seek to e-represent themselves as moderated actors, albeit using it as one of the options of the previous way of campaigning. Monitoring the Facebook pages of the main political subjects at two different periods in time, this paper elaborates how Facebook is used during political campaigns, in Kosovo. The monitoring results serve the quantitative analysis that is used for the qualitative analysis on the changes brought about by using Facebook in political communication. This paper establishes that politics seeks to vest to the most common social network in Kosovo the characteristics of a medium that is suitable for political marketing however, without getting involved in interactive communication with the constituencies.