Event Title

The Impact of Social Responsibility on Corporations Financial Performance

Session

Management, Business and Economics

Description

Global economy is continuing its recovery since the 2008 crisis. While there are a number of positive signs indicating that the economy is slowly improving, the role that the financial industry has played in this crisis has been widely discussed. This paper analyzes the benefits and costs of corporate social responsibility (CSR) and its impact on corporate financial performance. In the course of this paper we analyze, through a case study of banks operating in the Albanian market, how social responsibility affects financial performance of banks. The analysis of the questionnaires, filled in by those responsible, will lead us to the conclusion that the performance of banks, measuring the impact through the change in the ROA, has a positive correlation with social responsibility in a long-term period. Given that investing in CSR is a business innovation, this topic needs to be addressed more often in order to encourage companies towards this kind of investment.

Keywords:

Social Responsibility, Financial Performance, Corporate

Session Chair

Nehat Ramadani

Session Co-Chair

Nehat Dobratiqi

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-437-69-1

Location

Pristina, Kosovo

Start Date

27-10-2018 10:45 AM

End Date

27-10-2018 12:15 PM

DOI

10.33107/ubt-ic.2018.319

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Oct 27th, 10:45 AM Oct 27th, 12:15 PM

The Impact of Social Responsibility on Corporations Financial Performance

Pristina, Kosovo

Global economy is continuing its recovery since the 2008 crisis. While there are a number of positive signs indicating that the economy is slowly improving, the role that the financial industry has played in this crisis has been widely discussed. This paper analyzes the benefits and costs of corporate social responsibility (CSR) and its impact on corporate financial performance. In the course of this paper we analyze, through a case study of banks operating in the Albanian market, how social responsibility affects financial performance of banks. The analysis of the questionnaires, filled in by those responsible, will lead us to the conclusion that the performance of banks, measuring the impact through the change in the ROA, has a positive correlation with social responsibility in a long-term period. Given that investing in CSR is a business innovation, this topic needs to be addressed more often in order to encourage companies towards this kind of investment.