The Impact of Social Responsibility on Corporations Financial Performance
Session
Management, Business and Economics
Description
Global economy is continuing its recovery since the 2008 crisis. While there are a number of positive signs indicating that the economy is slowly improving, the role that the financial industry has played in this crisis has been widely discussed. This paper analyzes the benefits and costs of corporate social responsibility (CSR) and its impact on corporate financial performance. In the course of this paper we analyze, through a case study of banks operating in the Albanian market, how social responsibility affects financial performance of banks. The analysis of the questionnaires, filled in by those responsible, will lead us to the conclusion that the performance of banks, measuring the impact through the change in the ROA, has a positive correlation with social responsibility in a long-term period. Given that investing in CSR is a business innovation, this topic needs to be addressed more often in order to encourage companies towards this kind of investment.
Keywords:
Social Responsibility, Financial Performance, Corporate
Session Chair
Nehat Ramadani
Session Co-Chair
Nehat Dobratiqi
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-437-69-1
Location
Pristina, Kosovo
Start Date
27-10-2018 10:45 AM
End Date
27-10-2018 12:15 PM
DOI
10.33107/ubt-ic.2018.319
Recommended Citation
Mersini, Mirela and Prifti, Kristian, "The Impact of Social Responsibility on Corporations Financial Performance" (2018). UBT International Conference. 319.
https://knowledgecenter.ubt-uni.net/conference/2018/all-events/319
The Impact of Social Responsibility on Corporations Financial Performance
Pristina, Kosovo
Global economy is continuing its recovery since the 2008 crisis. While there are a number of positive signs indicating that the economy is slowly improving, the role that the financial industry has played in this crisis has been widely discussed. This paper analyzes the benefits and costs of corporate social responsibility (CSR) and its impact on corporate financial performance. In the course of this paper we analyze, through a case study of banks operating in the Albanian market, how social responsibility affects financial performance of banks. The analysis of the questionnaires, filled in by those responsible, will lead us to the conclusion that the performance of banks, measuring the impact through the change in the ROA, has a positive correlation with social responsibility in a long-term period. Given that investing in CSR is a business innovation, this topic needs to be addressed more often in order to encourage companies towards this kind of investment.