Event Title

The Effectiveness of Nudging Techniques to Customers in Kosovo: An Experimental Study

Session

Management, Business and Economics

Description

Research has shown that customers, and people in general can be nudged, using different techniques. In this research work we are interested in looking at several nudging strategies in Kosovo on both food and non-food products. In this work, I present a framework of designing experiments, implementing and generating the expected results. The results from the field of Behavior Economics in general and nudge theory in particular, have been used in many scientific fields that use consumer theory teachings in their work, and the outcomes of this research should have large benefits to all those areas. Researchers have also pointed out that the results may depend on the diversity of population that is part of the experiment. To my knowledge, this is the first study to be conducted in Kosovo not only for food/non-food products, but in the field of Behavior Economics in general. Hence, the results are of great interest for many parties: the academic community, and private and public sector. I expect to show through experiment that the nudging techniques work in Kosovo, in accordance with the research done so far in this field.

Keywords:

Behavior Economics, Nudge theory, Experimental methods.

Session Chair

Ermal Lubishtani

Session Co-Chair

Bejtush Ademi

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-550-19-2

Location

Pristina, Kosovo

Start Date

26-10-2019 1:30 PM

End Date

26-10-2019 3:00 PM

DOI

10.33107/ubt-ic.2019.342

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Oct 26th, 1:30 PM Oct 26th, 3:00 PM

The Effectiveness of Nudging Techniques to Customers in Kosovo: An Experimental Study

Pristina, Kosovo

Research has shown that customers, and people in general can be nudged, using different techniques. In this research work we are interested in looking at several nudging strategies in Kosovo on both food and non-food products. In this work, I present a framework of designing experiments, implementing and generating the expected results. The results from the field of Behavior Economics in general and nudge theory in particular, have been used in many scientific fields that use consumer theory teachings in their work, and the outcomes of this research should have large benefits to all those areas. Researchers have also pointed out that the results may depend on the diversity of population that is part of the experiment. To my knowledge, this is the first study to be conducted in Kosovo not only for food/non-food products, but in the field of Behavior Economics in general. Hence, the results are of great interest for many parties: the academic community, and private and public sector. I expect to show through experiment that the nudging techniques work in Kosovo, in accordance with the research done so far in this field.