Event Title

Digital Transformation of Mainstream Sports Media

Session

Journalism, Media and Communication

Description

The effect of Social Media on our lives naturally shows the same effects on the media. Mainstream media started to lose their important names to digital media. The main reasons for this change are: • The desire of people in sports media to create their own brands; • Comfortable working environment; • Generation change; • Request to create its own format, not according to certain patterns; • Freedom; • Advertising-Promotion-Revenue. The change in sports media started with blog posts. Later, the person turned to the person from the institution through social media accounts. The availability of "famous" people and increased interaction changed the preferences. Channels such as Twitter and YoTube have become very important tools for the new generation who demand and consume information very quickly. The mainstream media cannot yet respond to this request. Broadcasting sports competitions is the greatest power of important television channels. The programs before and after these competitions are still watched. They seem to lose this power in the near future. This study tries to answer the questions how this change began? What its consequences are? What the plan of mainstream media is? What the situation of sport media is?

Keywords:

Mainstream media, Digitalization

Session Chair

Ferid Selimi

Session Co-Chair

Mimoza Hasani

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-437-96-7

Location

Lipjan, Kosovo

Start Date

31-10-2020 10:45 AM

End Date

31-10-2020 12:15 PM

DOI

10.33107/ubt-ic.2020.357

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Oct 31st, 10:45 AM Oct 31st, 12:15 PM

Digital Transformation of Mainstream Sports Media

Lipjan, Kosovo

The effect of Social Media on our lives naturally shows the same effects on the media. Mainstream media started to lose their important names to digital media. The main reasons for this change are: • The desire of people in sports media to create their own brands; • Comfortable working environment; • Generation change; • Request to create its own format, not according to certain patterns; • Freedom; • Advertising-Promotion-Revenue. The change in sports media started with blog posts. Later, the person turned to the person from the institution through social media accounts. The availability of "famous" people and increased interaction changed the preferences. Channels such as Twitter and YoTube have become very important tools for the new generation who demand and consume information very quickly. The mainstream media cannot yet respond to this request. Broadcasting sports competitions is the greatest power of important television channels. The programs before and after these competitions are still watched. They seem to lose this power in the near future. This study tries to answer the questions how this change began? What its consequences are? What the plan of mainstream media is? What the situation of sport media is?