Session
Management, Business and Economics
Description
Regardless of the industry companies may be operating, the digital marketing trends continues to grow rapidly. Adoption of digital marketing tools has never been easy for the businesses in terms of content, audience target, design aspects and streaming videos, sponsoring etc. Selecting the approriate digital landscape that meet the bussiness needs continues to be a challange as variety of diffrent platforms are evolved and audience switches plateform use, the businesses are forced to adopt new platforms and maintain existing once. Traditional static webpage alone no longer meets the new business needs therefore digital interactive social networks are booming and have become a necessity. The AI (Artificial intellegence) role is expected to further shape digital trends and ease the communcation between clients and business where routine tasks are thought mostly go away and provide cost efficient methods. The study analyses latest trends and challanges in the area of digital marketing by utilizing qualitative analysis to help businesses, professionals and academics with latest trends in digital marketing.
Keywords:
Digital, marketing, trends, adoption, business, Aritifical, Intellegence, chatbot, social
Session Chair
Naim Preniqi
Session Co-Chair
Muhamet Gërvalla
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-437-96-7
Location
Lipjan, Kosovo
Start Date
31-10-2020 10:45 AM
End Date
31-10-2020 12:15 PM
DOI
10.33107/ubt-ic.2020.328
Recommended Citation
Preniqi, Naim; Sylaj, Kaltrina; and Krasniqi, Elinda, "Digital Marketing Trends" (2020). UBT International Conference. 476.
https://knowledgecenter.ubt-uni.net/conference/2020/all_events/476
Included in
Digital Marketing Trends
Lipjan, Kosovo
Regardless of the industry companies may be operating, the digital marketing trends continues to grow rapidly. Adoption of digital marketing tools has never been easy for the businesses in terms of content, audience target, design aspects and streaming videos, sponsoring etc. Selecting the approriate digital landscape that meet the bussiness needs continues to be a challange as variety of diffrent platforms are evolved and audience switches plateform use, the businesses are forced to adopt new platforms and maintain existing once. Traditional static webpage alone no longer meets the new business needs therefore digital interactive social networks are booming and have become a necessity. The AI (Artificial intellegence) role is expected to further shape digital trends and ease the communcation between clients and business where routine tasks are thought mostly go away and provide cost efficient methods. The study analyses latest trends and challanges in the area of digital marketing by utilizing qualitative analysis to help businesses, professionals and academics with latest trends in digital marketing.