Session
Management, Business and Economics
Description
E-commerce as an interdisciplinary field was interpreted in literature in two major aspects: technological and managerial. In this paper we are going to closely investigate and analyse both of the mentioned aspects of e-commerce business models. There is no plausible conclusion among scholars toward proclaiming one of the models better than the other, since it depends on many other business environment factors and business functions. In our case study, we face two major players in the industry of fixing solutions and technologies. Based on swot analysis we explain different aspects of the B2B model implemented from the company Fischer Group, on one side, and the B2C model implemented from the Hilti group on the other side. The conclusion of this paper, will show that there is no clear division between the two models, resulting in the birth of new more complicated e-commerce models like B2B2C. Even Though B2B2C models are known in the literature, a closer look inside the actual technical implementation, and management of such kind of e-commerce models is missing or very rare in the scholar databases. With this case study, we tend to provide to this community, and the scholars in the field of e-commerce in general, a deeper insight into B2B2C implementations and a modest contribution to cross model evaluation and analysis methods.
Keywords:
linear programming, maximize, minimize, optimization, profit, cost
Session Chair
Nora Sadiku-Dushi
Session Co-Chair
Aferina Skeja
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-437-96-7
First Page
63
Last Page
79
Location
Lipjan, Kosovo
Start Date
31-10-2020 1:30 PM
End Date
31-10-2020 3:00 PM
DOI
10.33107/ubt-ic.2020.339
Recommended Citation
Abdullai, Besim and Nuredini, Bashkim, "B2B or B2C, this is the question: A case study over implementation of B2B and B2C models in the same sector and a cross-company e-business model evaluation" (2020). UBT International Conference. 487.
https://knowledgecenter.ubt-uni.net/conference/2020/all_events/487
Included in
B2B or B2C, this is the question: A case study over implementation of B2B and B2C models in the same sector and a cross-company e-business model evaluation
Lipjan, Kosovo
E-commerce as an interdisciplinary field was interpreted in literature in two major aspects: technological and managerial. In this paper we are going to closely investigate and analyse both of the mentioned aspects of e-commerce business models. There is no plausible conclusion among scholars toward proclaiming one of the models better than the other, since it depends on many other business environment factors and business functions. In our case study, we face two major players in the industry of fixing solutions and technologies. Based on swot analysis we explain different aspects of the B2B model implemented from the company Fischer Group, on one side, and the B2C model implemented from the Hilti group on the other side. The conclusion of this paper, will show that there is no clear division between the two models, resulting in the birth of new more complicated e-commerce models like B2B2C. Even Though B2B2C models are known in the literature, a closer look inside the actual technical implementation, and management of such kind of e-commerce models is missing or very rare in the scholar databases. With this case study, we tend to provide to this community, and the scholars in the field of e-commerce in general, a deeper insight into B2B2C implementations and a modest contribution to cross model evaluation and analysis methods.