Creating Promotional and Supporting Materials for an Exhibition: A Pandemic-specific case-study

Session

Information Systems and Security

Description

Organizing an exhibition is no easy feat. This process is further complicated with the 2020 pandemic-specific conditions. In this paper, the artist and the curator duo will discuss their personal example of organizing a site-specific exhibition in Prishtina, Kosovo, with a special focus on the materials they had to produce to support the exhibited artworks. From the inability to organize an exhibition opening event, to the videos, poster-images, and social media text, as well as zine-inspired catalogue they had to device in order to not only promote the exhibition, but also make it accessible and enticing for small groups of people that will be viewing it independently (so as to observe the social distancing rules). A special focus will be given to reviewing the creative process for the design of the zine-catalogue, the creation of the promo-video, as well as the decisions concerning the overall aesthetics of these works which had to comply and be in tune with the exhibited artworks. Solving these pandemic-specific problems was as much a matter of design as was of an impresario’s event organisation.

Keywords:

exhibition, gallery, site-specific, catalogue, zine, social media, promo video, poster image, promotion, pandemic

Session Chair

Artrit Bytyçi

Session Co-Chair

Sara Sylejmani

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-437-96-7

Location

Lipjan, Kosovo

Start Date

31-10-2020 9:00 AM

End Date

31-10-2020 10:30 AM

DOI

10.33107/ubt-ic.2020.197

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Oct 31st, 9:00 AM Oct 31st, 10:30 AM

Creating Promotional and Supporting Materials for an Exhibition: A Pandemic-specific case-study

Lipjan, Kosovo

Organizing an exhibition is no easy feat. This process is further complicated with the 2020 pandemic-specific conditions. In this paper, the artist and the curator duo will discuss their personal example of organizing a site-specific exhibition in Prishtina, Kosovo, with a special focus on the materials they had to produce to support the exhibited artworks. From the inability to organize an exhibition opening event, to the videos, poster-images, and social media text, as well as zine-inspired catalogue they had to device in order to not only promote the exhibition, but also make it accessible and enticing for small groups of people that will be viewing it independently (so as to observe the social distancing rules). A special focus will be given to reviewing the creative process for the design of the zine-catalogue, the creation of the promo-video, as well as the decisions concerning the overall aesthetics of these works which had to comply and be in tune with the exhibited artworks. Solving these pandemic-specific problems was as much a matter of design as was of an impresario’s event organisation.