Consumer awareness about food packaging elements, with focus on labeling

Session

Agriculture, Food Science and Technology

Description

Food packaging has a great importance for the quality and safety of food products. Through its elements, packaging gives consumers access to have an overview about that product, one of them is the labeling of products which is an element where it offers a lot of information starting from the content of the products to its expiration date. The purpose of this paper is to show how much consumers read food labels, how much age, gender and education influence this perception. Data were obtained from the responses of 230 respondents from a closed questionnaire. For data analysis, will be used the SPSS program, where the dependent variable will be the product label, while the independent variables will be age, gender and education.

Keywords:

Food package, labeling, consumer knowledge

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-550-47-5

Location

UBT Kampus, Lipjan

Start Date

30-10-2021 12:00 AM

End Date

30-10-2021 12:00 AM

DOI

10.33107/ubt-ic.2021.349

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Oct 30th, 12:00 AM Oct 30th, 12:00 AM

Consumer awareness about food packaging elements, with focus on labeling

UBT Kampus, Lipjan

Food packaging has a great importance for the quality and safety of food products. Through its elements, packaging gives consumers access to have an overview about that product, one of them is the labeling of products which is an element where it offers a lot of information starting from the content of the products to its expiration date. The purpose of this paper is to show how much consumers read food labels, how much age, gender and education influence this perception. Data were obtained from the responses of 230 respondents from a closed questionnaire. For data analysis, will be used the SPSS program, where the dependent variable will be the product label, while the independent variables will be age, gender and education.