Presenter Information

Teuta VeseliFollow
Elion Ramadani

Session

Management, Business and Economics

Description

In the telecommunications industry, mobile communication plays a major role, given that in recent decades this communication has developed rapidly in parallel and user demand has increased. The 4G platform is about a more advanced and efficient global network, where its users through their mobile phones have access to their data anytime and anywhere. The purpose of this paper is to study and analyze the level of satisfaction of customers using the 4G platform in the Region of Prishtina, Republic of Kosovo. Research on this topic is relatively new in this region and our study relies on secondary as well as primary data. For the collection of primary data we used the quantitative method of data collection where as an instrument for the realization of this work was the survey questionnaire, compiled in accordance with the studied topic. This questionnaire was conducted online and sent to various persons of family and society in the region of Prishtina in the Republic of Kosovo. The biggest users of the 4G platform cooperate with the mobile telephony operator IPKO, which offers this service through various offers, which are attractive and financially affordable for its customers. The results achieved from the field data have influenced the work to be completed, the data show that the private telephone operator has a higher level of satisfaction than the state operator. From the data we understand that the age that uses the most 4G platform belongs to the age group under 24.

Keywords:

platform; 4G, costumer, satisfaction, operator; mobile telephony

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-550-47-5

Location

UBT Kampus, Lipjan

Start Date

30-10-2021 12:00 AM

End Date

30-10-2021 12:00 AM

DOI

10.33107/ubt-ic.2021.540

Included in

Business Commons

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Oct 30th, 12:00 AM Oct 30th, 12:00 AM

“Level of customer satisfaction for 4G service in the region of Prishtina, Republic of Kosovo”

UBT Kampus, Lipjan

In the telecommunications industry, mobile communication plays a major role, given that in recent decades this communication has developed rapidly in parallel and user demand has increased. The 4G platform is about a more advanced and efficient global network, where its users through their mobile phones have access to their data anytime and anywhere. The purpose of this paper is to study and analyze the level of satisfaction of customers using the 4G platform in the Region of Prishtina, Republic of Kosovo. Research on this topic is relatively new in this region and our study relies on secondary as well as primary data. For the collection of primary data we used the quantitative method of data collection where as an instrument for the realization of this work was the survey questionnaire, compiled in accordance with the studied topic. This questionnaire was conducted online and sent to various persons of family and society in the region of Prishtina in the Republic of Kosovo. The biggest users of the 4G platform cooperate with the mobile telephony operator IPKO, which offers this service through various offers, which are attractive and financially affordable for its customers. The results achieved from the field data have influenced the work to be completed, the data show that the private telephone operator has a higher level of satisfaction than the state operator. From the data we understand that the age that uses the most 4G platform belongs to the age group under 24.