Digitization of banking services and the demographic influences on their use

Session

Information Systems

Description

With the development of technology and competition, even banks have had to adapt and offer digital services. Digitization of banking services is also under development in our country. The provision of digital services by banks in Kosovo has made it easier to access and manage money, without the need to carry cash with us. The purpose of the paper is to show the development of electronic banking services and the demographic influences on their use in Kosovo. In this paper, qualitative and quantitative methods were used, as well as local and international literature related to the treated topic. A total of 250 respondents participated in the research, of which 190 respondents answered from business and natural persons. The results show that digital banking services are offered in our country and the factors that influence their use are: Settlement, as well as age, and trust in electronic services. In order to have a greater increase in the use of digitized banking services, it is necessary to raise awareness of their use depending on the residence and age of the users. It is also necessary to have a greater extension of electronic banking services of ATMs, and POS terminals in our country.

Keywords:

Digitization; Bank services; Demographic influence; Kosovo.

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-550-50-5

Location

UBT Kampus, Lipjan

Start Date

29-10-2022 12:00 AM

End Date

30-10-2022 12:00 AM

DOI

10.33107/ubt-ic.2022.109

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Oct 29th, 12:00 AM Oct 30th, 12:00 AM

Digitization of banking services and the demographic influences on their use

UBT Kampus, Lipjan

With the development of technology and competition, even banks have had to adapt and offer digital services. Digitization of banking services is also under development in our country. The provision of digital services by banks in Kosovo has made it easier to access and manage money, without the need to carry cash with us. The purpose of the paper is to show the development of electronic banking services and the demographic influences on their use in Kosovo. In this paper, qualitative and quantitative methods were used, as well as local and international literature related to the treated topic. A total of 250 respondents participated in the research, of which 190 respondents answered from business and natural persons. The results show that digital banking services are offered in our country and the factors that influence their use are: Settlement, as well as age, and trust in electronic services. In order to have a greater increase in the use of digitized banking services, it is necessary to raise awareness of their use depending on the residence and age of the users. It is also necessary to have a greater extension of electronic banking services of ATMs, and POS terminals in our country.