The Impact of The Covid-19 Pandemic on Retail Sales Through Electronic Commerce in Kosovo
Session
Management, Business and Economics
Description
E-commerce is seen as the next step in doing business, especially for retail. As the name implies, e-commerce is the buying and selling of goods and services, or the transaction of funds or data, through a large electronic network on the Internet. The year 2020 has faced us with one of the most serious health disasters in the last 100 years of human society. The pandemic situation caused by the COVID- 19 virus has disrupted almost all economies of the world, including that of Kosovo.. But, e-commerce has experienced tremendous development, beyond any case, throughout the pandemic period. This has also been evidenced in Kosovo starting from many businesses that operate exclusively on online channels such as social media and websites specializing in e-commerce. But the new and underdeveloped e-commerce infrastructure in Kosovo has encountered some problems, such as poor security of customer data, poor quality of services, backward logistics of shipping, etc. Some of the consequences encountered during the pandemic are the increase in the number of first time buyers, the increase in the volume of purchases as well as a better understanding of e-commerce by consumers. This is essential for e-commerce to develop in the right way and for consumers to be more educated about e- commerce in Kosovo. Google Forms was used to collect the answers of the respondents, while the SPSS software was used to analyze and present the results.
Keywords:
E-commerce, pandemic COVID-19, electronic network.
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-550-50-5
Location
UBT Kampus, Lipjan
Start Date
29-10-2022 12:00 AM
End Date
30-10-2022 12:00 AM
DOI
10.33107/ubt-ic.2022.411
Recommended Citation
Arapi, Rajan and Gojani, Alban, "The Impact of The Covid-19 Pandemic on Retail Sales Through Electronic Commerce in Kosovo" (2022). UBT International Conference. 422.
https://knowledgecenter.ubt-uni.net/conference/2022/all-events/422
The Impact of The Covid-19 Pandemic on Retail Sales Through Electronic Commerce in Kosovo
UBT Kampus, Lipjan
E-commerce is seen as the next step in doing business, especially for retail. As the name implies, e-commerce is the buying and selling of goods and services, or the transaction of funds or data, through a large electronic network on the Internet. The year 2020 has faced us with one of the most serious health disasters in the last 100 years of human society. The pandemic situation caused by the COVID- 19 virus has disrupted almost all economies of the world, including that of Kosovo.. But, e-commerce has experienced tremendous development, beyond any case, throughout the pandemic period. This has also been evidenced in Kosovo starting from many businesses that operate exclusively on online channels such as social media and websites specializing in e-commerce. But the new and underdeveloped e-commerce infrastructure in Kosovo has encountered some problems, such as poor security of customer data, poor quality of services, backward logistics of shipping, etc. Some of the consequences encountered during the pandemic are the increase in the number of first time buyers, the increase in the volume of purchases as well as a better understanding of e-commerce by consumers. This is essential for e-commerce to develop in the right way and for consumers to be more educated about e- commerce in Kosovo. Google Forms was used to collect the answers of the respondents, while the SPSS software was used to analyze and present the results.