Digital Transformation in Small and Medium-Sized Enterprises in a Time of a Crisis
Session
Management, Business and Economics
Description
The Covid-19 pandemic presents small and medium-sized enterprises with serious challenges. It leads small and medium-sized enterprises to search for new solutions for survival and development. Digital transformation plays a crucial role in overcoming the crisis and restoring business processes. Digital transformation enables small and medium-sized enterprises to carry out their activities in a new way. In addition, it contributes to the sustainable competitive advantage and economic growth of businesses. In this context, the purpose of the report is to analyze the process of digital transformation in small and medium-sized enterprises in Bulgaria in the conditions of crisis; it aims to highlight the major problems businesses face with the implementation of digital technology as well as make recommendations as to how they can overcome them. Statistical methods were used to analyze the state of digitalisation of small and medium-sized businesses and to give an evaluation of the results obtained in the study. The analysis of digital transformation in small and medium-sized enterprises is based on statistical data from the statistical data from the National Statistical Institute. Overall, the paper looks at the main theoretical aspects of digital transformation and its impact on businesses in a time of a crisis. Based on the analysis and evaluation given of the results, summarized conclusions are made and recommendations for successful implementation of digital transformation are provided.
Keywords:
Digital Transformation, SMEs, covid-19 crisis.
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-550-50-5
Start Date
29-10-2022 12:00 AM
End Date
30-10-2022 12:00 AM
DOI
10.33107/ubt-ic.2022.414
Recommended Citation
Kyurova, Anita, "Digital Transformation in Small and Medium-Sized Enterprises in a Time of a Crisis" (2022). UBT International Conference. 425.
https://knowledgecenter.ubt-uni.net/conference/2022/all-events/425
Digital Transformation in Small and Medium-Sized Enterprises in a Time of a Crisis
The Covid-19 pandemic presents small and medium-sized enterprises with serious challenges. It leads small and medium-sized enterprises to search for new solutions for survival and development. Digital transformation plays a crucial role in overcoming the crisis and restoring business processes. Digital transformation enables small and medium-sized enterprises to carry out their activities in a new way. In addition, it contributes to the sustainable competitive advantage and economic growth of businesses. In this context, the purpose of the report is to analyze the process of digital transformation in small and medium-sized enterprises in Bulgaria in the conditions of crisis; it aims to highlight the major problems businesses face with the implementation of digital technology as well as make recommendations as to how they can overcome them. Statistical methods were used to analyze the state of digitalisation of small and medium-sized businesses and to give an evaluation of the results obtained in the study. The analysis of digital transformation in small and medium-sized enterprises is based on statistical data from the statistical data from the National Statistical Institute. Overall, the paper looks at the main theoretical aspects of digital transformation and its impact on businesses in a time of a crisis. Based on the analysis and evaluation given of the results, summarized conclusions are made and recommendations for successful implementation of digital transformation are provided.