The Future of Selling Products and Services through Personalized Marketing

Session

Management, Business and Economics

Description

Marketing is considered one of the promoters and the main catalysts for the development of the enterprise, system and the state in general in the economic context,

while the third millennium is presented with globalization unseen of world economies

with particular emphasis on world markets and extreme competitiveness. Marketing is a very broad concept and as such it focuses on identifying the specific concept or policy and activities that are relevant to the sale of products and services. The competitiveness and uncompromising fight for the markets respectively for each consumer has become even tougher by not selecting the place, time, forms, policies, tools and people to achieve their objectives, to position themselves in the target markets, and to add their income. Personalized marketing is one of the most specific concepts which is presented as hope for a better future for the sale of products and services.

The purpose of this paper is to present the trend of the application of personalized marketing by national companyes, highlighting the specifics of the application of personalized marketing as a concept of the future for the sale of products and services.

Personalized marketing or one-to-one marketing, it is relationship marketing between the business and the consumer that promises add value to the customer base, thus creating relationships and communication for all needs, demands and wishes so that the business can customize the product or service to meet those needs, demands and wishes.

Therefore, each business company to implement personalized marketing must identify

client and consumers for their contacts, their attributes, for their habits, traditions, cultures and preferences for products and services.

Keywords:

marketing, sales, product, peronzlized, one to one, customer .

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-550-50-5

Location

UBT Kampus, Lipjan

Start Date

29-10-2022 12:00 AM

End Date

30-10-2022 12:00 AM

DOI

10.33107/ubt-ic.2022.414

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Oct 29th, 12:00 AM Oct 30th, 12:00 AM

The Future of Selling Products and Services through Personalized Marketing

UBT Kampus, Lipjan

Marketing is considered one of the promoters and the main catalysts for the development of the enterprise, system and the state in general in the economic context,

while the third millennium is presented with globalization unseen of world economies

with particular emphasis on world markets and extreme competitiveness. Marketing is a very broad concept and as such it focuses on identifying the specific concept or policy and activities that are relevant to the sale of products and services. The competitiveness and uncompromising fight for the markets respectively for each consumer has become even tougher by not selecting the place, time, forms, policies, tools and people to achieve their objectives, to position themselves in the target markets, and to add their income. Personalized marketing is one of the most specific concepts which is presented as hope for a better future for the sale of products and services.

The purpose of this paper is to present the trend of the application of personalized marketing by national companyes, highlighting the specifics of the application of personalized marketing as a concept of the future for the sale of products and services.

Personalized marketing or one-to-one marketing, it is relationship marketing between the business and the consumer that promises add value to the customer base, thus creating relationships and communication for all needs, demands and wishes so that the business can customize the product or service to meet those needs, demands and wishes.

Therefore, each business company to implement personalized marketing must identify

client and consumers for their contacts, their attributes, for their habits, traditions, cultures and preferences for products and services.