Health Outcomes of Food Advertisements in Digital Games: A Systematic Study
Session
Sport, Health and Society
Description
This systematic study was conducted to evaluate the health outcomes of food advertisements placed in digital games. In particular, it is noted that childhood obesity has doubled in the last 30 years. In parallel, spending on food advertising is increasing. One of the factors affecting childhood obesity is shown as advertisements for foods containing poor micro-nutrients and high- energy nutrients. Most effective food and beverage advertisements include snacks with high salt, fat, sugar, and low nutritional value. Considering all these factors, our focus is to examine the literature regarding how food advertisements placed in digital games affect human health. Accordingly, English-language articles published in PubMed, Web of Science, Google Scholar, and Sports DISCUS databases that were published between 2010 and 2022 were investigated. In total, 947 articles were studied. 13 of the articles reviewed by experts have been evaluated for use in the study. Researchers note that food ads placed in digital games trigger the consumption of fast food and, in particular, carbonated drinks. It is also noted that exposure to such advertising affects the nutritional behavior of individuals of all ages. As a result, it is thought that food ads in digital games directly affect individuals. It should also be noted that the researchers' conclusions that people who are exposed to advertisements of unhealthy food for a short time have an increased intake of nutrients.
Keywords:
Digital Gaming, Nutrition, Advertising, Health.
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-550-50-5
First Page
1
Last Page
2
Location
Lipjan, Kosovo
Start Date
29-10-2022 12:00 AM
End Date
30-10-2022 12:00 AM
DOI
10.33107/ubt-ic.2022.6
Recommended Citation
Avcı, Pelin; Bayrakdar, Akan; Bayraktar, Işık; and Thaqi, Agron, "Health Outcomes of Food Advertisements in Digital Games: A Systematic Study" (2022). UBT International Conference. 6.
https://knowledgecenter.ubt-uni.net/conference/2022/all-events/6
Health Outcomes of Food Advertisements in Digital Games: A Systematic Study
Lipjan, Kosovo
This systematic study was conducted to evaluate the health outcomes of food advertisements placed in digital games. In particular, it is noted that childhood obesity has doubled in the last 30 years. In parallel, spending on food advertising is increasing. One of the factors affecting childhood obesity is shown as advertisements for foods containing poor micro-nutrients and high- energy nutrients. Most effective food and beverage advertisements include snacks with high salt, fat, sugar, and low nutritional value. Considering all these factors, our focus is to examine the literature regarding how food advertisements placed in digital games affect human health. Accordingly, English-language articles published in PubMed, Web of Science, Google Scholar, and Sports DISCUS databases that were published between 2010 and 2022 were investigated. In total, 947 articles were studied. 13 of the articles reviewed by experts have been evaluated for use in the study. Researchers note that food ads placed in digital games trigger the consumption of fast food and, in particular, carbonated drinks. It is also noted that exposure to such advertising affects the nutritional behavior of individuals of all ages. As a result, it is thought that food ads in digital games directly affect individuals. It should also be noted that the researchers' conclusions that people who are exposed to advertisements of unhealthy food for a short time have an increased intake of nutrients.