The application of AR/VR technology in e-commerce
Session
Art & Digital Media
Description
Nowadays shopping through E-commerce (electronic commerce) using AR/VR technology is growing rapidly in the global market. If I take the statistics as a basis, according to Statista, the global augmented reality (AR), virtual reality (VR), and mixed reality (MR) market reached 28 billion U.S. dollars in 2021, rising to over 250 billion U.S. dollars by 2028. As part of the wider extended reality (XR) industry, the global AR market size is expected to grow considerably in the coming years. Well, even though these statistics are increasing day by day at the global level, we see that in the territory of the Republic of Kosovo, the companies that use E-commerce (electronic commerce) using AR/VR are still a small number of companies that have started to use to sell their own products through e-commerce using AR/VR. In this study we will present the main advantages that e-Commerce merchants can benefit from by adopting augmented reality (AR) and virtual reality (VR). However, there are various obstacles to overcome this goal, especially technical ones for expanding their use. This study investigates how AR/VR technology works and its possible impacts on online e-Commerce purchases, in relation to the commercial potential of AR/VR in e-Commerce in the territory of the Republic of Kosovo. What is augmented reality (e-commerce AR/VR) in shopping? Augmented reality in shopping allows customers to virtually try on and test products all through an electronic device.
Keywords:
e-Commerce, Virtual Reality, Augmented Reality, VR Commerce, AR Commerce
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-550-50-5
Location
Lipjan, Kosovo
Start Date
29-10-2022 12:00 AM
End Date
30-10-2022 12:00 AM
DOI
10.33107/ubt-ic.2022.62
Recommended Citation
Veliu, Zymer, "The application of AR/VR technology in e-commerce" (2022). UBT International Conference. 63.
https://knowledgecenter.ubt-uni.net/conference/2022/all-events/63
The application of AR/VR technology in e-commerce
Lipjan, Kosovo
Nowadays shopping through E-commerce (electronic commerce) using AR/VR technology is growing rapidly in the global market. If I take the statistics as a basis, according to Statista, the global augmented reality (AR), virtual reality (VR), and mixed reality (MR) market reached 28 billion U.S. dollars in 2021, rising to over 250 billion U.S. dollars by 2028. As part of the wider extended reality (XR) industry, the global AR market size is expected to grow considerably in the coming years. Well, even though these statistics are increasing day by day at the global level, we see that in the territory of the Republic of Kosovo, the companies that use E-commerce (electronic commerce) using AR/VR are still a small number of companies that have started to use to sell their own products through e-commerce using AR/VR. In this study we will present the main advantages that e-Commerce merchants can benefit from by adopting augmented reality (AR) and virtual reality (VR). However, there are various obstacles to overcome this goal, especially technical ones for expanding their use. This study investigates how AR/VR technology works and its possible impacts on online e-Commerce purchases, in relation to the commercial potential of AR/VR in e-Commerce in the territory of the Republic of Kosovo. What is augmented reality (e-commerce AR/VR) in shopping? Augmented reality in shopping allows customers to virtually try on and test products all through an electronic device.