Session
Integrated Design
Description
This paper explores the branding and visual identity approaches adopted by active restaurants in Kosovo, with a particular focus on how logos contribute to brand identity and shape consumer perceptions. The research consists of visual analysis of restaurant logos from different regions of Kosovo, examining aspects such as the use of colors, typography, symbols,and general design aesthetics. In addition, the research reveals statistics on the participation of restaurants with their brands on social networks, highlighting the importance of brand presence. By integrating concepts from brand theory and graphic design, the paper situates its findings within the broader field of visual identity management. It highlights the critical role of logo design in building brand equity and fostering customer loyalty, especially in the face of market competition.
Keywords:
Branding, Visual Identity, Logo Design, Restaurants, Kosovo
Proceedings Editor
Edmond Hajrizi
ISBN
978-9951-982-15-3
Location
UBT Kampus, Lipjan
Start Date
25-10-2024 9:00 AM
End Date
27-10-2024 6:00 PM
DOI
10.33107/ubt-ic.2024.226
Recommended Citation
Shllaku, Kaltrina Veselaj and Shllaku, Visar, "Branding and Visual Identity of Restaurants in Kosovo: An Emphasis on Logo Design" (2024). UBT International Conference. 7.
https://knowledgecenter.ubt-uni.net/conference/2024UBTIC/ID/7
Included in
Branding and Visual Identity of Restaurants in Kosovo: An Emphasis on Logo Design
UBT Kampus, Lipjan
This paper explores the branding and visual identity approaches adopted by active restaurants in Kosovo, with a particular focus on how logos contribute to brand identity and shape consumer perceptions. The research consists of visual analysis of restaurant logos from different regions of Kosovo, examining aspects such as the use of colors, typography, symbols,and general design aesthetics. In addition, the research reveals statistics on the participation of restaurants with their brands on social networks, highlighting the importance of brand presence. By integrating concepts from brand theory and graphic design, the paper situates its findings within the broader field of visual identity management. It highlights the critical role of logo design in building brand equity and fostering customer loyalty, especially in the face of market competition.