AI Integration in Kosovo: Exploring Operational Benefits and Workforce Challenges

Session

Management Business and Economy

Description

Artificial Intelligence (AI) integration within organizations is a crucial development in modern business practices, significantly impacting operational efficiencies and strategic capabilities. This study empirically examines AI's adoption across various sectors in Kosovo, drawing insights from a survey of 80 businesses. It explores the depth of AI integration in several functions and identifies the primary motivations behind adopting AI technologies and the prevalent challenges organizations face. The findings reveal that the level of adoption of AI differs among sectors, with the technology and retail sectors occupying the leading positions. Additionally, the study discusses the opportunities and risks of AI adoption for the workforce and how organizations can benefit from this technology. The results indicate that organizations should invest in staff development and technological infrastructure for maximum AI benefits.

Keywords:

Artificial Intelligence, AI Integration, Workforce Challenges, Kosovo.

Proceedings Editor

Edmond Hajrizi

ISBN

978-9951-982-15-3

Location

UBT Kampus, Lipjan

Start Date

25-10-2024 9:00 AM

End Date

27-10-2024 6:00 PM

DOI

10.3107/ubt-ic.2024.12

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Oct 25th, 9:00 AM Oct 27th, 6:00 PM

AI Integration in Kosovo: Exploring Operational Benefits and Workforce Challenges

UBT Kampus, Lipjan

Artificial Intelligence (AI) integration within organizations is a crucial development in modern business practices, significantly impacting operational efficiencies and strategic capabilities. This study empirically examines AI's adoption across various sectors in Kosovo, drawing insights from a survey of 80 businesses. It explores the depth of AI integration in several functions and identifies the primary motivations behind adopting AI technologies and the prevalent challenges organizations face. The findings reveal that the level of adoption of AI differs among sectors, with the technology and retail sectors occupying the leading positions. Additionally, the study discusses the opportunities and risks of AI adoption for the workforce and how organizations can benefit from this technology. The results indicate that organizations should invest in staff development and technological infrastructure for maximum AI benefits.